Content Creator

PT Autopedia Sukses Lestari Tbk.; Jakarta Selatan; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

PT Autopedia Sukses Lestari Tbk. is seeking a content creator to manage end-to-end content across Instagram and TikTok, including planning, scripting, shooting, editing, and publishing.

The role requires confidence on camera and strong copywriting and storytelling skills. The ideal candidate holds a Bachelor's degree and has at least 1 year of relevant experience; fresh graduates with internships are welcome.

Qualifications

• Bachelor's degree in any major.
• Minimum of 1 year of experience in content creation, social media, or digital marketing. Fresh graduates with relevant internship experience are welcome.
• Strong interest in automotive industry; prior experience in the automotive industry is a plus.
• Confident and comfortable appearing in front of the camera, with good communication, copywriting, and storytelling skills.
• Proficient in basic content creation and editing tools such as Canva and CapCut, with a good understanding of social media trends, digital marketing, and content performance metrics.

Responsibilities

• Plan, create, edit, and publish content across social platforms (Instagram, TikTok).
• Develop engaging short-form videos, reels, product reviews, promotional content, and educational content; appear on camera when required.
• Support digital marketing by crafting campaigns to increase brand awareness and reach.
• Monitor trends and perform basic audience/competitor research; analyze metrics to optimize future content strategies.
• Collaborate with internal teams to ensure content aligns with brand identity and business objectives, delivering quality content on time.

Skills

Copywriting

Storytelling

Camera presence

Communication

Social media

Education

Bachelor's degree

Tools

Canva

CapCut

Job description

Develop and execute end-to-end content creation, including content planning, ideation, copywriting, scripting, shooting, editing, and publishing across social media platforms such as Instagram and TikTok.

Create engaging and creative content, including short-form videos, reels, product reviews, promotional campaigns, and educational content, while confidently appearing on camera when required.

Support digital marketing initiatives by developing social media campaigns, promotional content, and creative strategies to increase brand awareness, audience engagement, and reach.

Monitor social media trends, conduct basic audience and competitor research, and analyze content performance metrics to identify opportunities and optimize future content strategies.

Collaborate with internal teams to develop relevant content aligned with brand identity and business objectives, ensuring content quality, consistency, and timely delivery.

Job Requirement:

Bachelor's degree (S1) in any major.

Minimum of 1 year of experience in content creation, social media, or digital marketing. Fresh graduates with relevant internship experience are welcome to apply.

Strong interest in exploring the automotive industry; prior experience in the automotive industry is a plus.

Confident and comfortable appearing in front of the camera, with good communication, copywriting, and storytelling skills.

Proficient in basic content creation and editing tools such as Canva and CapCut, with a good understanding of social media trends, digital marketing, and content performance metrics.

Preferred Qualifications:

• Experience managing social media accounts or developing content for brands.
• Familiarity with basic digital marketing concepts, social media analytics, and content performance optimization.
• A portfolio of previous content projects, including videos, reels, or social media campaigns, is an advantage.