Content Creator

Made for Ayura; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

OORA Clinic is seeking a hands-on Content Marketer to produce scroll-stopping content across TikTok, Instagram, YouTube, and other digital channels. This role is full-stack, responsible for strategy, creation, and execution to drive bookings.

You will write, plan, and produce daily content, collaborate with design and video teams, and craft engaging storytelling angles that align with the brand voice. A startup mindset and passion for beauty culture are essential.

Qualifications

• At least 2 years in content marketing, social media or related fields.
• Hands-on creator able to write and coordinate execution.
• Startup-friendly with flexibility and willingness to experiment.
• Passionate about beauty, aesthetics, digital culture and storytelling.

Responsibilities

• Write, plan, and produce ad content across TikTok, Instagram and website (3-4 content daily)
• Draft and design landing pages with design team
• Craft scripts, captions, hooks, and storytelling angles that align with OORA's brand tone
• Work with videographers and designers to turn ideas into high-performing posts
• Strategize ad content to drive bookings to the clinic
• Assist in building weekly and monthly content calendars tailored to campaigns
• Conduct research on beauty trends, consumer insights, and competitor content
• Maintain and strengthen brand voice across all digital channels
• Monitor KPIs (views, engagement rate, CTR, saves, shares, conversions)
• Provide weekly reports and propose improvements based on analytics

Skills

Content marketing

Social media

Copywriting

Brand communications

Tools

TikTok

Instagram

YouTube

Job description

OORA Clinic is a Korean-inspired, next-gen skin and beauty clinic built for modern Indonesians. We blend clean aesthetic philosophy, medical expertise, and trend-driven content to create a new standard of beauty experiences.

About the role

OORA Clinic is seeking a hands-on Content Marketer to produce scroll-stopping content across TikTok, Instagram, YouTube, and digital channels. This is a full-stack content marketing role where you strategize, create, and execute content that drives bookings to the clinic.

Key responsibilities

Write, plan, and produce ad content (short-form and long-form) across TikTok, Instagram and website (3-4 content daily)

Draft and design landing pages with design team

Craft scripts, captions, hooks, and storytelling angles that align with OORA's brand tone

Work with videographers and designers to turn ideas into high-performing posts

Strategize ad content to drive bookings to the clinic

Assist in building weekly and monthly content calendars tailored to campaigns (launches, promos, events)

Conduct research on beauty trends, K-aesthetics, consumer insights, and competitor content

Maintain and strengthen brand voice across all digital channels

Monitor KPIs (views, engagement rate, CTR, saves, shares, conversions)

Provide weekly reports and propose improvements based on analytics

About you

2+ years experience in content marketing, social media, copywriting, or brand communications (beauty/wellness preferred)

Hands-on creator: able to write, produce ideas, and coordinate execution

Comfortable in a startup environment: flexible, resourceful, willing to experiment

Passionate about beauty, aesthetics, digital culture, and storytelling

Able to edit TikTok and Instagram content with basic design skills