Social Media Supervisor

Kanara; Tangerang Selatan; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Kanara is a dynamic consumer goods company in Indonesia managing brands such as GENTLY Baby, GENTLY, and JoyMeal. We seek a creative Social Media Specialist to plan, create, and optimize content that builds brand awareness and engagement across platforms while preserving consistent brand identity.

You will oversee multiple brands, coordinate with creators, analyze performance metrics like engagement, reach, impressions, and CPV, and collaborate with marketing and e-commerce teams to drive growth

Qualifications

• 2+ years in Social Media, Content Marketing, or Digital Content, preferably in Beauty, Skincare, or FMCG industries.
• Strong ability to manage multiple brands simultaneously and maintain brand consistency.

Responsibilities

• Plan, create, and optimize content across Instagram, TikTok, Threads and other platforms for multipleKanara brands.
• Develop and maintain content calendars to ensure consistent posting schedules.
• Produce, coordinate, or supervise visual assets (static posts, videos, carousels) aligned with brand guidelines.
• Write engaging captions that are platform-specific and SEO-friendly.

Skills

Social media management

Content marketing

Brand management

Copywriting Bahasa Indonesia

Analytics & metrics

Influencer coordination

Project management

Multi-brand handling

Tools

Meta Business Suite

TikTok Analytics

Canva

Adobe Creative Suite

Content scheduling tools

SEO copywriting

Job description

Kanara is a fast-growing consumer goods company building purpose-driven brands that support healthier families across Indonesia. Our portfolio includes GENTLY Baby, GENTLY, and JoyMeal brands dedicated to baby care, personal care, and children's nutrition with a commitment to quality, innovation, and meaningful impact. Founded with the belief that better products create better lives, Kanara continues to develop trusted solutions that are safe, effective, and accessible for millions of Indonesian families.

About the Role

We are looking for a creative and data-driven Social Media Specialist to manage content across multiple beauty and skincare brands. You will be responsible for planning, creating, and optimizing content that drives brand awareness, engagement, and business growth while ensuring consistency in brand identity and messaging across all platforms.

What We're Looking For

• Minimum 2-3 years of experience in Social Media, Content Marketing, or Digital Content, preferably in Beauty, Skincare, or FMCG industries
• Experienced in managing multiple brands simultaneously
• Strong understanding of Instagram, TikTok, Threads, and emerging social media platforms
• Familiar with content planning, production, and asset management processes
• Strong aesthetic sense and understanding of beauty & skincare content trends that drive engagement and conversion
• Excellent copywriting skills in Bahasa Indonesia with the ability to adapt tone of voice across platforms
• Able to analyze content performance metrics such as Engagement Rate, Reach, Impressions, Save Rate, Watch Time, and CPV
• Familiar with Meta Business Suite, TikTok Analytics/Ads Manager, Canva, Adobe Creative Suite, and content scheduling tools
• Strong project management, communication, and stakeholder management skills
• Experience supervising content creators, freelancers, agencies, or vendors is a plus
• Familiarity with medically-backed skincare content and clinical claim communication is a plus
• Willing to work from our office in BSD, Tangerang

What You Will Do

Content Planning & Execution

• Create and manage daily content across Instagram Feed, Reels, TikTok, Stories, and other relevant platforms for multiple brands
• Develop and maintain content calendars to ensure consistent posting schedules
• Produce, coordinate, or supervise the creation of visual assets including static posts, videos, and carousels in line with brand guidelines
• Write engaging, platform-specific, and SEO-friendly captions

Asset Management & Quality Control

• Review and provide feedback on content assets produced by internal teams, freelancers, agencies, and vendors
• Ensure all content aligns with each brand’s visual identity, messaging, and tone of voice
• Manage content libraries and asset management systems to maintain organized and accessible content resources
• Coordinate with KOLs and influencers to ensure content alignment before publication

Trend Analysis & Reporting

• Monitor and analyze content trends across TikTok, Instagram, Threads, and other relevant platforms, particularly within the beauty and skincare industry
• Identify high-performing content and provide insights based on key metrics such as Engagement Rate, Reach, Save Rate, CPV, and Watch Time
• Prepare monthly content performance reports with actionable recommendations for improvement
• Conduct competitor analysis and provide regular industry benchmarking updates

Cross-Functional Collaboration

• Collaborate with the Performance Marketing team to align organic and paid content strategies
• Brief and supervise content creators, freelancers, agencies, and production partners
• Support brand campaign planning and execution from a content strategy perspective
• Work closely with Brand, Creative, and E-commerce teams to ensure integrated marketing execution across channels