Market Intelligence Analyst

MODENA; Jakarta Selatan; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

MODENA is seeking a Market Intelligence/Data Analytics professional to collect, validate, and analyze market, customer, sales, and product data to drive Go-To-Market decisions.

You will build dashboards and reports to evaluate campaigns, trends, and performance, collaborating with Sales, Marketing, IT, and other functions to enable data-driven growth.

Qualifications

• Bachelor's degree in Business, Marketing, Statistics, Data Analytics, Information Systems, or a related field.
• Minimum 1-3 years of experience in Market Intelligence, Business Intelligence, Sales Analytics, Marketing Analytics, or related functions.
• Strong analytical skills with the ability to analyze market, sales, customer, product, and campaign data.
• Strong knowledge of data management, data validation, performance analysis, and data-driven decision-making.
• Proficiency in Microsoft Excel and familiarity with SQL, Python, Google Analytics, Power BI, Tableau, Looker, DBeaver and Snowflake, with the ability to manage, query, and analyze data to support campaign and Go-To-Market activities.
• Strong attention to detail and communication skills, with the ability to translate complex data into clear and actionable insights for non-technical stakeholders.
• Adaptive and curious about emerging technologies, market trends, and AI applications in data analytics and Go-To-Market strategy.

Responsibilities

• Collect, consolidate, and validate market, customer, sales, and product data to ensure data accuracy and reliability for Go-To-Market decision-making.
• Analyze market trends, customer behavior, sales performance, and product performance to identify business opportunities and areas for improvement.
• Develop sales and marketing performance analysis to evaluate the effectiveness of Go-To-Market strategies and provide actionable recommendations.
• Monitor and evaluate marketing campaign performance, including relevant KPIs and ROI, to support campaign optimization and business growth.
• Prepare regular reports, dashboards, and data visualizations to communicate key findings and insights to relevant stakeholders.
• Collaborate with Sales, Marketing, IT, and other relevant functions to ensure data availability, consistency, and effective utilization across Go-To-Market initiatives.
• Monitor developments in market intelligence, data analytics, and emerging technologies, including AI, to improve analytical capabilities and support more effective Go-To-Market strategies.

Skills

Analytical thinking

Communication skills

Attention to detail

Adaptability

Education

Bachelor's degree in Business/Marketing/Statistics/Data Analytics/Information Systems

Tools

SQL

Python

Google Analytics

Power BI

Tableau

Looker

DBeaver

Snowflake

Excel

Job description

Analyze market, customer, sales, and campaign data to generate actionable insights that support Go-To-Market strategies and business growth.

Job Description

• Collect, consolidate, and validate market, customer, sales, and product data to ensure data accuracy and reliability for Go-To-Market decision-making.
• Analyze market trends, customer behavior, sales performance, and product performance to identify business opportunities and areas for improvement.
• Develop sales and marketing performance analysis to evaluate the effectiveness of Go-To-Market strategies and provide actionable recommendations.
• Monitor and evaluate marketing campaign performance, including relevant KPIs and ROI, to support campaign optimization and business growth.
• Prepare regular reports, dashboards, and data visualizations to communicate key findings and insights to relevant stakeholders.
• Collaborate with Sales, Marketing, IT, and other relevant functions to ensure data availability, consistency, and effective utilization across Go-To-Market initiatives.
• Monitor developments in market intelligence, data analytics, and emerging technologies, including AI, to improve analytical capabilities and support more effective Go-To-Market strategies.

Job Requirements

• Bachelor's degree in Business, Marketing, Statistics, Data Analytics, Information Systems, or a related field.
• Minimum 1-3 years of experience in Market Intelligence, Business Intelligence, Sales Analytics, Marketing Analytics, or related functions.
• Strong analytical skills with the ability to analyze market, sales, customer, product, and campaign data.
• Strong knowledge of data management, data validation, performance analysis, and data-driven decision-making.
• Proficient in Microsoft Excel and familiar with analytical and visualization tools such as SQL, Python, Google Analytics, Power BI, Tableau, Looker, DBeaver and Snowflake, with the ability to manage, query, and analyze data to support campaign and Go-To-Market activities.
• Strong attention to detail and communication skills, with the ability to translate complex data into clear and actionable insights for non-technical stakeholders.
• Adaptive and curious about emerging technologies, market trends, and AI applications in data analytics and Go-To-Market strategy.