Consumer & Market Insight Manager

Kanara; Tangerang Selatan; Sur place; IDR 350 000 000 - 650 000 000; Plein temps

Résumé du poste

Kanara is seeking a Consumer Insight & Market Research Manager to lead consumer behavior analysis, category trends, and competitive landscapes across skincare, personal care, and vitamins. You will design and manage research studies, translate findings into actionable business recommendations, and partner with Brand, Product, and R&D teams to drive growth.

The role requires solid analytical thinking, strong communication skills, and the ability to convert data into strategic opportunities that

Qualifications

• Experience in consumer insights, market research, or related field.
• Strong understanding of quantitative and qualitative research methodologies.
• Ability to translate data into actionable insights and strategies.

Responsabilités

• Market & category intelligence: analyze market size, trends, growth drivers, shares, competitors.
• Consumer understanding: uncover needs, behaviors, motivations, and pain points through research.
• Research design & management: design and interpret studies (U&A, concept testing, product testing, brand tracking).
• Insight generation & strategic recommendations: provide actionable recommendations for brand strategy, campaigns, and product development.
• Business opportunity identification: identify unmet needs and opportunities for growth and differentiation.
• Cross-functional collaboration: partner with Brand, Innovation, Product Development, and R&D to implement insights.

Connaissances

Market intelligence

Consumer understanding

Research design

Insight generation

Business opportunity

Cross-functional collaboration

Data interpretation

Strategic thinking

Communication & storytelling

Collaboration & stakeholder management

Outils

Microsoft Excel

PowerPoint

Description du poste

About the Company

Kanara is a fast-growing consumer goods company dedicated to supporting healthier Indonesian families through purposeful innovation. We manage a portfolio of brands, including GENTLY Baby, GENTLY, and BeyondVit, across baby care, personal care, and children's vitamins and supplements.

Driven by our commitment to innovation and consumer well-being, we continuously strive to understand consumers better, identify emerging market opportunities, and develop meaningful products that meet evolving consumer needs.

At Kanara, we believe that great innovation starts with deep consumer understanding. We are looking for passionate and strategic individuals who can turn consumer insights into actionable business strategies and drive sustainable brand growth.

About the Job

As a Consumer Insight & Market Research Manager, you will play a strategic role in understanding consumer behavior, market dynamics, category trends, and competitive landscapes across our skincare, personal care, and vitamins and supplements categories.

You will lead consumer and market research initiatives to uncover unmet consumer needs, evaluate market opportunities, and provide data-driven recommendations that support brand strategy, product innovation, marketing effectiveness, and business growth.

This role requires a strong combination of analytical thinking, consumer empathy, research expertise, and commercial acumen. You will work closely with cross-functional teams, including Brand Marketing, Product Innovation, and Commercial, to ensure consumer insights are translated into impactful business decisions.

What Will You Do?

• Market & Category Intelligence: Analyze market size, category trends, growth drivers, market share, competitor activities, and emerging opportunities using external market data and industry sources.
• Consumer Understanding: Uncover consumer needs, behaviors, preferences, motivations, and pain points through quantitative and qualitative research to identify meaningful consumer insights.
• Research Design & Management: Design, manage, and interpret consumer research studies, including Usage & Attitude (U&A), concept testing, product testing, brand health tracking, and other ad hoc research, ensuring reliable and relevant findings.
• Insight Generation & Strategic Recommendations: Translate market data and research findings into clear, actionable recommendations to support brand strategy, marketing campaigns, product innovation, and portfolio development.
• Business Opportunity Identification: Identify unmet consumer needs, emerging trends, and market opportunities that can drive brand growth, product differentiation, and competitive advantage.
• Cross-Functional Collaboration: Partner with Brand, Innovation, Product Development, and R&D teams to integrate consumer and market insights into business decisions, from strategy development to new product launches.

What We Are Looking For

• Relevant Experience: 3–5 years of experience in consumer insights, market research, or a related field, preferably within the beauty, skincare, personal care, FMCG industry, or from market research agency.
• Research & Analytical Skills: Strong understanding of quantitative and qualitative research methodologies, research design, data interpretation, and insight development.
• Data Proficiency: Proficient in Microsoft Excel and PowerPoint, with the ability to analyze data, identify patterns, and communicate findings effectively. Familiarity with market intelligence platforms and data analysis tools is an advantage.
• Strategic Thinking: Able to connect consumer insights and market dynamics to business opportunities, marketing strategies, and product innovation.
• Communication & Storytelling: Skilled at transforming complex data into clear, compelling, and easy-to-understand presentations with actionable recommendations for cross-functional stakeholders.
• Critical Thinking & Curiosity: Analytical, detail-oriented, intellectually curious, and able to challenge assumptions to uncover the underlying reasons behind consumer behavior and market trends.
• Collaboration & Stakeholder Management: Strong interpersonal skills and experience working collaboratively with Marketing, Brand, Product Development, and R&D teams.