Brand and Marketing Controller Supervisor

Kanara; Tangerang Selatan; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

Kanara is seeking a Brand & Marketing Controller to oversee financial control and performance monitoring across Brand and Marketing functions in Indonesia. You will work with Brand, Marketing, Finance, Procurement and cross-functional teams to ensure budgets, spending and commercial activities are monitored and aligned with business objectives.

The role emphasizes financial insights, cost control, budget utilization, and support for better decision-making across Brand and Marketing operations.

Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, Business or related field.
• 1–2 years in Controlling, FP&A, Commercial Finance, Brand Finance or Marketing Finance.
• Experience in FMCG, consumer goods, retail, or e-commerce preferred.
• Strong budgeting, forecasting, financial analysis, cost control and reporting.
• Experience monitoring brand and marketing spend, campaigns, media and agency costs.
• Advanced Excel skills including Pivot Tables and lookup functions.
• Familiarity with ERP systems, preferably Odoo.

Responsibilities

• Monitor and control Brand and Marketing budgets and spend.
• Analyze marketing expenses, campaigns, agency costs and media spend.
• Track budget utilization and variances to plan.
• Provide financial insights to support Brand and Marketing decisions.
• Evaluate ROI of brand and marketing investments.
• Support budgeting, forecasting and financial planning for Brand/Marketing.
• Document approvals and accounting treatment for marketing expenditures.
• Partner with Brand/Marketing teams to keep spend within plan.

Skills

Budgeting

Forecasting

Financial analysis

Cost control

Financial reporting

Communication

Ownership

Attention to detail

Stakeholder management

Market awareness

Education

Bachelor's degree in Finance/Accounting/Economics/Business

Tools

Excel

Pivot Tables

XLOOKUP

SUMIFS

Odoo

Job description

About Kanara

Kanara is a fast-growing consumer goods company building purpose-driven brands that support healthier families across Indonesia. Our portfolio includes GENTLY Baby for baby care, GENTLY for personal care, and BeyondVit for children's vitamins and nutritional supplements. We are committed to delivering high-quality, innovative, and accessible products that create meaningful impact in everyday family life.

Founded on the belief that better products create better lives, Kanara continues to develop trusted solutions that are safe, effective, and thoughtfully designed to support the well-being of millions of Indonesian families.

About the Role

As a Brand & Marketing Controller, you will be responsible for overseeing financial control and performance monitoring across Brand and Marketing functions. You will work closely with Brand, Marketing, Finance, Procurement, and other cross-functional teams to ensure that budgets, spending, and commercial activities are properly monitored and aligned with business objectives.

This role plays a critical part in providing financial insights, strengthening cost control, improving budget utilization, and supporting better decision-making across Brand and Marketing operations.

What We Are Looking For

• Bachelor's degree in Finance, Accounting, Economics, Business, or a related field.
• Minimum 1-2 years of experience in Controlling, FP&A, Commercial Finance, Brand Finance, or Marketing Finance, preferably at Supervisor level.
• Experience in FMCG, consumer goods, retail, or e-commerce is highly preferred.
• Strong understanding of budgeting, forecasting, financial analysis, cost control, and financial reporting.
• Experience in monitoring brand and marketing spending, including campaign expenses, promotional activities, agency costs, media spending, and other brand-related investments.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Advanced proficiency in Microsoft Excel, including Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, and data analysis.
• Experience using ERP systems, preferably Odoo, for financial transactions, budgeting, expense monitoring, and reporting.
• Good understanding of marketing and commercial activities, including campaign budgeting, promotional spending, and marketing cost management.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across Brand, Marketing, Procurement, and Finance teams.
• Ability to identify financial risks, spending inefficiencies, and opportunities for cost optimization.
• Strong ownership, attention to detail, and ability to manage multiple priorities in a fast-paced environment.

What You Will Do

Brand & Marketing Controlling

• Monitor and control Brand and Marketing budgets, ensuring spending is aligned with approved plans and business priorities.
• Review and analyze marketing expenses, campaign spending, agency costs, promotional activities, media spending, and other brand-related investments.
• Monitor budget utilization and identify variances between actual spending and budget.
• Conduct regular analysis of marketing spend by brand, campaign, channel, and activity to identify spending trends and opportunities for optimization.
• Provide financial analysis and insights to support Brand and Marketing decision-making.
• Evaluate the financial effectiveness and ROI of brand and marketing investments.
• Support budgeting, forecasting, and financial planning processes for Brand and Marketing functions.
• Ensure proper documentation, approval, and accounting treatment for Brand and Marketing expenditures.
• Partner with Brand and Marketing teams to ensure spending remains within approved budgets and aligns with business priorities.

Financial Control & Reporting

• Prepare regular Brand and Marketing performance reports, including budget utilization, cost analysis, variance analysis, and key financial insights.
• Conduct monthly variance analysis and investigate significant deviations from budget or forecast.
• Support month-end closing activities related to Brand and Marketing expenses.
• Prepare and monitor accruals, provisions, and other financial adjustments related to Brand and Marketing activities.
• Ensure the accuracy and completeness of financial and operational data used for reporting.
• Identify discrepancies, control gaps, and potential financial risks, and work with relevant stakeholders to resolve them.
• Develop and improve controlling processes, reporting systems, and financial controls to enhance transparency and efficiency.
• Provide recommendations to management based on financial and operational analysis.

Commercial & Cost Optimization

• Analyze marketing and brand spending to identify cost-saving opportunities and areas for improved budget efficiency.
• Monitor spending against campaign plans, marketing initiatives, and commercial targets.
• Support the evaluation of new marketing initiatives, campaigns, partnerships, and other brand investments from a financial perspective.
• Analyze the financial impact of marketing activities and provide insights to support resource allocation.
• Support Brand and Marketing teams in evaluating the trade-offs between investment, expected returns, and business priorities.
• Identify opportunities to improve cost efficiency without compromising business objectives.

Cross-Functional Collaboration

• Partner closely with Brand, Marketing, Finance, Procurement, and other relevant teams to ensure effective budget and performance management.
• Act as a financial business partner to Brand and Marketing teams by providing insights and recommendations for better decision-making.
• Support management in evaluating business initiatives, marketing investments, cost-saving opportunities, and commercial improvements.
• Communicate financial performance, risks, and opportunities clearly to relevant stakeholders.
• Drive continuous improvement in financial control, reporting, and budget management processes across Brand and Marketing functions.