Consumer Insights & Market Strategy Lead

Kanara

Tangerang Selatan

On-site

IDR 350,000,000 - 650,000,000

Full time

3 days ago

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Job summary

Kanara is seeking a Consumer Insight & Market Research Manager to lead consumer behavior analysis, category trends, and competitive landscapes across skincare, personal care, and vitamins. You will design and manage research studies, translate findings into actionable business recommendations, and partner with Brand, Product, and R&D teams to drive growth.

The role requires solid analytical thinking, strong communication skills, and the ability to convert data into strategic opportunities that

Qualifications

Experience in consumer insights, market research, or related field.
Strong understanding of quantitative and qualitative research methodologies.
Ability to translate data into actionable insights and strategies.

Responsibilities

Market & category intelligence: analyze market size, trends, growth drivers, shares, competitors.
Consumer understanding: uncover needs, behaviors, motivations, and pain points through research.
Research design & management: design and interpret studies (U&A, concept testing, product testing, brand tracking).
Insight generation & strategic recommendations: provide actionable recommendations for brand strategy, campaigns, and product development.
Business opportunity identification: identify unmet needs and opportunities for growth and differentiation.
Cross-functional collaboration: partner with Brand, Innovation, Product Development, and R&D to implement insights.