Commercial Excellence & GTM Lead

MSD; Jakarta Pusat; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

MSD Malaysia is seeking an experienced Commercial Effectiveness Lead to drive end-to-end commercial optimization in Indonesia. The role partners with Sales, Marketing, Finance, and regional teams to translate strategy into disciplined execution with analytics-backed accountability.

Responsibilities include leading sales force productivity initiatives, go-to-market design, and governance of performance dashboards, ensuring data-driven decisions and aligned planning across the organization.

Qualifications

• Strong business and market insights to shape go-to-market strategies.
• Ability to lead cross-functional teams and drive data-driven decisions.
• Experience in sales, marketing, and commercial operations is preferred.

Responsibilities

• Own Indonesia Commercial Effectiveness agenda aligned with priorities.
• Partner with business units to optimize customer engagement and GTM models.
• Lead analysis on segmentation, targeting, territory design, and field-force sizing.
• Provide decision support through market, customer, activity, and performance insights.
• Establish and monitor SFE metrics, KPIs, and governance of incentive processes.
• Drive integrated planning to align Marketing and Sales priorities and execution.

Skills

Adaptability

Analytical Problem Solving

Analytical Thinking

Brand Management

Campaign Management

Customer Insights

Data Analysis

Digital Engagement Strategy

Market Research

Negotiation

Pricing Strategies

Product Management

Segmentation Targeting

Social Media Marketing

Job description

MSD Malaysia is seeking an experienced Commercial Effectiveness Lead to drive end-to-end commercial optimization in Indonesia. The role partners with Sales, Marketing, Finance, and regional teams to translate strategy into disciplined execution with analytics-backed accountability.

Responsibilities include leading sales force productivity initiatives, go-to-market design, and governance of performance dashboards, ensuring data-driven decisions and aligned planning across the organization.