Category Marketing Promotion Analyst

Astro Indonesia; Jakarta Utara; On-site; IDR 120,000,000 - 220,000,000; Full time

Job summary

Astra Indonesia is seeking a Marketing Promotions Specialist to develop and implement promotional campaigns across the Fresh category, aligned with campaign objectives and market trends.

You will analyze market data, track performance metrics such as ROI and sales lift, and collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams to drive growth while optimizing spend.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 2 years in planning and implementing price promotions with growth.
• Strong data interpretation to inform insights.
• Proficient in Excel and Google Sheets (formulas, pivots, visuals).
• Excellent written and spoken communication.
• Familiar with promotional engine tools or ability to learn quickly.
• Ability to work in a fast-paced environment.

Responsibilities

• Develop and implement promotional strategies aligned with campaign objectives.
• Analyze market data and consumer insights to inform tactics.
• Plan, execute, monitor, and optimize integrated campaigns using relevant promotional engine tools.
• Track metrics like sales lift and ROI; provide dashboards to stakeholders.
• Collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams.
• Manage campaign budgets and allocate resources for cost-efficient execution.

Skills

Analytical skills

Communication skills

Adaptability

Team collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Excel

Google Sheets

Job description

Job Description

• Develop and implement promotional strategies aligned with campaign objectives, market trends, and Fresh category growth targets.
• Analyze market data and consumer insights to identify opportunities and inform effective promotional tactics.
• Plan, execute, monitor, and optimize integrated promotional campaigns using relevant promotional engine tools to drive business results.
• Track key campaign metrics such as sales lift, ROI, and repeat purchase rate, and provide actionable performance reports and dashboards to stakeholders.
• Collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams to ensure seamless campaign execution and alignment with business goals.
• Manage campaign budgets and allocate resources effectively to maximize promotional performance and ensure cost-efficient execution.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• At least 2 years of experience in planning and implementing price promotions with a proven track record of delivering growth
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Proficiency in Excel and Google Sheets, including ability to build formulas, pivot tables, and basic data visualization
• Excellent communication skills, both verbal and written
• Familiarity with promotional engine tools and platforms, or ability to quickly learn marketing technology tools
• Ability to work in a fast-paced, dynamic environment