Category Manager

Baskit; Tangerang Selatan; On-site; IDR 180,000,000 - 280,000,000; Full time

Job summary

Baskit is seeking an experienced Brand & Business Development professional in Tangerang Selatan to strengthen relationships with existing clients and acquire new brands. You will drive revenue, monitor performance, and coordinate across brand, commercial, and finance teams to meet targets.

The role requires a strong network, negotiation skills, and willingness to travel frequently across clients. Fluency in Bahasa Indonesia and professional English are essential.

Qualifications

• Bachelor's degree in business administration, marketing, or a related field.
• At least 5–6 years of experience in FMCG, brand management, or operations.
• Strong networking and negotiation skills with the ability to build long-term relationships.
• Willing to travel frequently across clients and customers.
• Fluent in Bahasa Indonesia; proficient in professional English.

Responsibilities

• Maintain and strengthen relationships with existing clients and customers through regular communication.
• Acquire new brands by conducting due diligence to ensure alignment with Baskit’s standards.
• Drive new revenue from existing and new brands and support them to increase volume month by month.
• Monitor and analyze business performance for each brand, including results and market conditions.
• Achieve monthly targets by driving revenue and maximizing brand penetration.
• Coordinate with internal teams to ensure target fulfillment and share actionable insights on performance.

Skills

Networking

Negotiation

Relationship Building

Cross-functional Coordination

Reporting

Travel

Independent & Self-motivated

English Proficiency

Education

Bachelor’s degree in business administration/marketing or related field

Tools

Google Sheets

Excel

Job description

• Maintain and strengthen relationships with existing clients and customers through regular communication across FMCG industry to ensure smooth and consistent transactions.
• Acquire new brands by conducting due diligence (assessing business reputation, history, and capability to ensure alignment with Baskit’s operational standards).
• Drive new revenue from existing and new brands and support them to increase volume month by month.
• Monitor and analyze business performance for each brand, including results, consistency, market, etc.
• Achieve monthly targets by driving revenue, acquiring multiple brands, and maximizing brand penetration.
• Coordinate closely with internal teams (brand, commercial, finance, etc.) to ensure smooth target fulfillment, monitor achievement status, and share actionable insights on performance.

Minimum Qualifications

• Bachelor’s degree in business administration, marketing, or a related field.
• At least 5–6 years of experience in FMCG, brand management, or operations.
• Strong networking and negotiation skills with the ability to build long-term relationships.
• Good understanding of FMCG and brands.
• Willing to travel frequently across clients and customers.
• Self-motivated, target-oriented, and capable of working independently while coordinating with cross-functional teams.
• Proficient in basic reporting using Google Sheets/Excel and comfortable using mobile-based tools or apps for regular reporting.
• Good understanding of distribution in GT & MT.
• Fluent in Bahasa Indonesia; proficient in professional English.