Business Development Lead

Serial; Jakarta Pusat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Serial, based in Jakarta, seeks an experienced Sales Lead to guide the inquiry team handling email, WhatsApp, and other channels, ensuring high-quality service and scalable processes.

You will develop proactive strategies to target corporate and wholesale clients, manage CRM systems, and collaborate with marketing, supply chain, and finance to optimize pricing and delivery. The role requires strong leadership and 5+ years in sales, with Indonesian market experience preferred.

Qualifications

• Proven experience leading sales/inquiry teams.
• Strong CRM usage for tracking inquiries and campaigns.
• Ability to develop and execute sales strategies for B2B customers.
• Excellent written and verbal communication skills.
• Experience with corporate or wholesale sales channels.

Responsibilities

• Lead and mentor the sales inquiry team handling all channels (email, WhatsApp, etc.).
• Optimize workflows to deliver fast, high-quality customer service.
• Set KPIs for response times, conversion, and satisfaction.
• Develop proactive sales strategies to target corporate clients for bulk orders.
• Build and manage a pipeline from lead generation to closing.
• Coordinate with marketing, supply chain, and finance for pricing and delivery.
• Create and maintain a CRM system to track inquiries and outcomes.
• Prepare reports on team performance and revenue contribution.

Skills

Team leadership

CRM experience

Sales strategy

B2B sales

Communication skills

Tools

CRM software

Job description

• Provide mentorship, training, and performance guidance to the two existing staff members handling incoming sales inquiries.
• Optimize the workflow and ensure that inquiries via email, WhatsApp, and other channels are handled efficiently and with a high level of customer service.
• Set measurable KPIs for individual and team performance, including response times, conversion rates, and customer satisfaction.

Responsibilities

Lead and Manage Sales Inquiry Team

• Provide mentorship, training, and performance guidance to the two existing staff members handling incoming sales inquiries.
• Optimize the workflow and ensure that inquiries via email, WhatsApp, and other channels are handled efficiently and with a high level of customer service.
• Set measurable KPIs for individual and team performance, including response times, conversion rates, and customer satisfaction.

Strategic Sales Growth

• Develop and execute a proactive sales strategy to reach out to companies, institutions, and corporate clients for bulk orders.
• Identify potential new market segments or untapped industries where your lifestyle and home-living products can be introduced.
• Build and manage a sales pipeline for corporate/wholesale orders and monitor the progress from lead generation to closing.

Proactive Sales Outreach

• Create a system for regularly contacting potential corporate clients and institutions.
• Develop relationships with key decision-makers in businesses and institutions to encourage long-term partnerships.
• Create presentations, proposals, and brand decks tailored to bulk buyers, focusing on value propositions that meet the needs of each target industry or business.

Collaboration And Coordination

• Work closely with the marketing team to align sales and marketing efforts, ensuring that product promotions, new launches, and campaigns are effectively communicated to potential buyers.
• Collaborate with the supply chain and operations team to ensure timely delivery and manage inventory levels to meet corporate order demands.
• Liaise with the finance department to structure pricing and discounts for bulk orders, ensuring profitability while remaining competitive.

Customer Relationship Management (CRM)

• Create and optimize a CRM system to track all inquiries, follow-ups, and sales conversion rates.
• Ensure the team is following up diligently with every inquiry and is maintaining long-term relationships with repeat buyers, particularly corporate and wholesale clients.
• Analyze CRM data to identify trends, monitor customer behavior, and make strategic adjustments to maximize sales opportunities.

Sales Reporting & Analysis

• Regularly review sales data, inquiry volumes, conversion rates, and revenue contributions from direct and bulk sales to identify areas for improvement.
• Prepare reports on team performance, sales forecasts, and revenue generation, and present findings to leadership to inform decision-making.
• Stay informed on market trends, competitor activities, and customer preferences to adapt the sales strategy as needed.

Upselling And Cross-Selling

• Develop strategies for upselling or cross-selling additional products to existing corporate clients, increasing the average order value.
• Train staff to recognize opportunities for upselling or expanding orders when handling inquiries.

Requirements

• Minimum 5 years of experience in sales, with a strong background in business development, preferably in retail, lifestyle, or B2B sales.
• Proven experience managing small teams and mentoring staff, with a focus on sales performance and customer service.
• Ability to develop and implement sales strategies, and proactively identify new business opportunities.
• Strong written and verbal communication skills, with the ability to present ideas and proposals convincingly.
• Experience with CRM software to track leads, sales activities, and manage customer relationships.
• A proactive and solution-focused mindset to address sales challenges and improve the overall inquiry process.
• Familiarity with the home and lifestyle product market would be an advantage, although not a strict requirement.
• Comfortable with proactive outreach methods such as cold calling, email marketing, LinkedIn networking, and attending business events.