Branding and Social Media Staff

Mario Minardi Group; Jakarta Selatan; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Mario Minardi Group in Jakarta Selatan seeks a Marketing/Brand Specialist with 1–3 years of experience in branding and digital media to elevate the company’s fashion lifestyle brand.

You will develop brand identity, plan social campaigns for Instagram and TikTok, create monthly calendars, and collaborate with internal teams and external partners while maintaining a consistent brand voice in English and Bahasa Indonesia.

Qualifications

• Bachelor's degree in Marketing, Communications, Visual Communication Design, or related field.
• 1-3 years of experience in branding, social media, or digital marketing.
• Strong understanding of brand identity, positioning, consistency, and content strategy.
• Excellent copywriting skills in English and Bahasa Indonesia.
• Familiar with social media analytics, performance metrics, and reporting.

Responsibilities

• Develop and maintain consistent brand identity, visual direction, and communication across all marketing channels and customer touchpoints.
• Plan and execute branding initiatives, marketing campaigns, and social media strategies aligned with brand positioning and business objectives.
• Create monthly social media calendars, engaging content, captions, and campaign concepts for Instagram, TikTok, and other relevant channels.
• Develop creative concepts and visual references for photoshoots, product launches, promotions, events, brand activations, and collaborations.
• Coordinate content production and creative projects with internal teams, photographers, KOLs, influencers, and external vendors.
• Write and edit copy for social media, campaigns, product launches, and other marketing materials in English and Bahasa Indonesia.
• Monitor trends, competitors, and industry developments to identify relevant opportunities while maintaining brand consistency and originality.
• Analyze social media performance, prepare monthly reports, and recommend improvements to content strategy and overall results.
• Collaborate with marketing, creative, retail, and sales teams to ensure consistent brand communication across channels.
• Manage multiple projects and deadlines while maintaining the quality and consistency of all deliverables.

Skills

Branding

Social media marketing

Digital marketing

Content strategy

Brand identity

Instagram

TikTok

Visual storytelling

Copywriting EN/ID

Analytics

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications, Visual Communication Design, or related field

Tools

Canva

Adobe Creative Suite

Job description

Bachelor's degree in Marketing, Communications, Visual Communication Design, or a related field.

1-3 years of experience in branding, social media, or digital marketing, preferably in fashion, lifestyle, or retail.

Strong understanding of brand identity, positioning, consistency, and content strategy across customer touchpoints.

Familiar with Instagram and TikTok, including trends, content formats, audience behavior, and competitor analysis.

Creative and strategic in developing original content ideas, campaign concepts, and social media calendars aligned with brand direction and business objectives.

Strong visual sense in styling, photography, art direction, composition, and visual storytelling.

Excellent copywriting skills in English and Bahasa Indonesia, with the ability to maintain a consistent brand tone of voice.

Familiar with social media analytics, performance metrics, and reporting, including engagement, reach, impressions, and follower growth.

Proficient in Canva and familiar with Adobe Creative Suite or other design tools.

Detail-oriented, organized, proactive, and able to manage multiple deadlines while collaborating effectively with internal teams and external partners.

Able to balance brand building, audience engagement, and business objectives, from concept development to execution and performance evaluation.

Responsibilities

Develop and maintain consistent brand identity, visual direction, and communication across all marketing channels and customer touchpoints.

Plan and execute branding initiatives, marketing campaigns, and social media strategies aligned with brand positioning and business objectives.

Create monthly social media calendars, engaging content, captions, and campaign concepts for Instagram, TikTok, and other relevant channels.

Develop creative concepts and visual references for photoshoots, product launches, promotions, events, brand activations, and collaborations.

Coordinate content production and creative projects with internal teams, photographers, KOLs, influencers, and external vendors.

Write and edit copy for social media, campaigns, product launches, and other marketing materials in English and Bahasa Indonesia.

Monitor trends, competitors, and industry developments to identify relevant opportunities while maintaining brand consistency and originality.

Analyze social media performance, prepare monthly reports, and recommend improvements to content strategy and overall results.

Collaborate with marketing, creative, retail, and sales teams to ensure consistent brand communication across channels.

Manage multiple projects and deadlines while maintaining the quality and consistency of all deliverables.