Brand Strategy - Marketing

Shopee; Jakarta Pusat; Hybrid; IDR 96,000,000 - 192,000,000; Full time

Job summary

Shopee is looking for a Marketing Campaign Specialist to define integrated plans for external brand initiatives, ensuring alignment with brand identity and tone of voice. You will translate audience insights into high-impact campaigns and supervise creative production across TVCs, digital content, and photoshoots.

You will collaborate with cross-functional teams and leverage AI tools to boost ideation and efficiency in day-to-day marketing workflows.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–2 years in brand marketing or campaign management.
• Experience using AI platforms to support marketing workflows.
• Proven ability to manage multi-channel campaigns with agencies.
• Strong analytical, communication, and storytelling skills.

Responsibilities

• Define and establish integrated marketing campaign plans and communication concepts for Shopee’s external brand initiatives.
• Analyze emerging consumer trends and translate audience insights into high-impact campaign ideas.
• Shape and prepare clear, actionable creative briefs for agency partners and internal teams.
• Oversee execution and production of marketing collateral across TVCs, digital videos, and photoshoots.
• Coordinate with cross-functional stakeholders to ensure campaign readiness and seamless execution.
• Evaluate brand and campaign performance using qualitative and quantitative metrics.

Skills

Brand marketing

Campaign management

AI in marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Job Description

• Define and establish integrated marketing campaign plans and communication concepts for Shopee’s external brand initiatives, ensuring full alignment with brand positioning, visual identity, and tone of voice.
• Analyze emerging consumer trends, youth culture, digital communities, and lifestyle interests to continuously identify and translate audience insights into high-impact campaign ideas.
• Shape and prepare clear, actionable creative briefs to provide strategic direction for agency partners and internal execution teams.
• Manage and oversee the ongoing execution and production of marketing collateral across multiple channels, supervising high-value productions including TVCs, digital videos, and photoshoots to maintain quality standards.
• Coordinate with cross‑functional stakeholders (including Media, Growth, PR, Creative, Social Media, SEO, and Operations) to ensure complete campaign readiness and seamless execution.
• Evaluate brand and campaign performance using qualitative and quantitative metrics, compiling regular reports to update key stakeholders.
• Optimize future campaign strategies by consolidating data from multiple sources to generate actionable, continuous insights.
• Implement and integrate AI tools (such as ChatGPT, Claude, and Gemini) into day‑to‑day marketing workflows to improve productivity, ideation, and decision‑making.

Requirements

• Hold a minimum Bachelor's degree in Marketing, Business, Communications, or a related field.
• Has 1 to 2 years of relevant professional experience in brand marketing, brand strategy, campaign management, or related roles within in‑house or agency environments.
• Demonstrated capability using AI platforms to support marketing workflows, content development, and strategic research.
• Prior experience in managing multi‑channel campaigns and supervising creative, production, or media agencies.
• Strong analytical skills with the ability to translate consumer insights and performance data into strategic recommendations.
• Exceptional attention to detail with high organizational and execution accuracy.
• Excellent communication, presentation, and storytelling skills to engage stakeholders.
• Agility to think both strategically and creatively while managing multiple tasks in a fast‑paced environment.