BRAND MANAGER

PT Gunanusa Eramandiri; Desa Ciranjeng; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Gunanusa Eramandiri is seeking a results-driven Brand/Marketing Lead to drive new product launches from concept to market. You will craft short-, mid-, and long-term strategies to boost brand awareness and market share while managing marketplace performance across Shopee, TikTok Shop, and other channels.

The role requires strong market analysis, experience in FMCG/food manufacturing, and leadership to guide cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• Minimum 3 years of experience in Brand/Marketing, preferably in FMCG or Food Manufacturing industry.
• Proven experience in managing marketplace platforms (Shopee, TikTok Shop, website, and other online channels).
• Strong capability in market analysis, forecasting, and competitor analysis.
• Experience in developing and executing brand strategies.
• Proficient in digital marketing, marketplace management, and analytics tools (CRM, Ads, etc.).
• Strong understanding of manufacturing processes, especially in food/FMCG industry.
• Familiar with project management methodologies (Agile, Kanban, Trello, Asana, Jira, ClickUp, Lark, is a plus).
• Strong communication and cross-functional collaboration skills.
• Creative and innovative in marketing campaign development.
• Strong leadership and team management capability.
• Highly adaptable to fast-changing trends and technology.
• Detail-oriented with strong brand consistency mindset.
• Strong problem-solving and result-driven mindset.

Responsibilities

• Lead New Product Launching (NPL) from concept to go-to-market execution.
• Develop and execute short-, mid-, and long-term brand strategies to drive brand awareness and market share growth.
• Manage and optimize marketplace performance on Shopee, TikTok Shop, website, and other online channels.
• Conduct market, consumer, and competitor analysis to drive data-driven marketing strategies.
• Develop creative and performance-driven digital campaigns and promotions.
• Ensure consistent brand positioning and identity across all channels (online & offline).
• Collaborate with Sales, R&D, Production, and Supply Chain to ensure product readiness and market fit.
• Manage marketing budget and monitor campaign effectiveness (ROI, conversion rate, etc.).
• Monitor FMCG trends and marketplace dynamics to identify new business opportunities.
• Lead and develop team members (if applicable) to achieve business targets.

Skills

Brand management

Digital marketing

Marketplace management

Data analysis

Cross-functional collaboration

Leadership

Education

Bachelor's degree in Marketing, Business, Communication, or related field

Tools

CRM tools

Advertising platforms

Analytics tools

Agile/Kanban

Job description

Lead New Product Launching (NPL) from concept to go-to-market execution.

Develop and execute short-, mid-, and long-term brand strategies to drive brand awareness and market share growth.

Manage and optimize marketplace performance (Shopee, TikTok Shop, website, and other online channels).

Conduct market, consumer, and competitor analysis to drive data-driven marketing strategies.

Develop creative and performance-driven digital campaigns and promotions.

Ensure consistent brand positioning and identity across all channels (online & offline).

Collaborate with Sales, R&D, Production, and Supply Chain to ensure product readiness and market fit.

Manage marketing budget and monitor campaign effectiveness (ROI, conversion rate, etc.).

Monitor FMCG trends and marketplace dynamics to identify new business opportunities.

Lead and develop team members (if applicable) to achieve business targets.

Requirement

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• Minimum 3 years of experience in Brand/Marketing, preferably in FMCG or Food Manufacturing industry.
• Proven experience in managing marketplace platforms (Shopee, TikTok Shop, website, and other online channels etc.).
• Strong capability in market analysis, forecasting, and competitor analysis.
• Experience in developing and executing brand strategies.
• Proficient in digital marketing, marketplace management, and analytics tools (CRM, Ads, etc.).
• Strong understanding of manufacturing processes, especially in food/FMCG industry.
• Familiar with project management methodologies (Agile, Kanban, Trello, Asana, Jira, ClickUp, Lark, is a plus).
• Strong communication and cross-functional collaboration skills.
• Creative and innovative in marketing campaign development.
• Strong leadership and team management capability.
• Highly adaptable to fast-changing trends and technology.
• Detail-oriented with strong brand consistency mindset.
• Strong problem-solving and result-driven mindset.

All Recruitment Process Are Free Of Charge.