Brand Strategy Architect: Multi-Channel Campaigns

Shopee; Jakarta Pusat; Hybrid; IDR 96,000,000 - 192,000,000; Full time

Job summary

Shopee is looking for a Marketing Campaign Specialist to define integrated plans for external brand initiatives, ensuring alignment with brand identity and tone of voice. You will translate audience insights into high-impact campaigns and supervise creative production across TVCs, digital content, and photoshoots.

You will collaborate with cross-functional teams and leverage AI tools to boost ideation and efficiency in day-to-day marketing workflows.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–2 years in brand marketing or campaign management.
• Experience using AI platforms to support marketing workflows.
• Proven ability to manage multi-channel campaigns with agencies.
• Strong analytical, communication, and storytelling skills.

Responsibilities

• Define and establish integrated marketing campaign plans and communication concepts for Shopee’s external brand initiatives.
• Analyze emerging consumer trends and translate audience insights into high-impact campaign ideas.
• Shape and prepare clear, actionable creative briefs for agency partners and internal teams.
• Oversee execution and production of marketing collateral across TVCs, digital videos, and photoshoots.
• Coordinate with cross-functional stakeholders to ensure campaign readiness and seamless execution.
• Evaluate brand and campaign performance using qualitative and quantitative metrics.

Skills

Brand marketing

Campaign management

AI in marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Shopee is looking for a Marketing Campaign Specialist to define integrated plans for external brand initiatives, ensuring alignment with brand identity and tone of voice. You will translate audience insights into high-impact campaigns and supervise creative production across TVCs, digital content, and photoshoots.

You will collaborate with cross-functional teams and leverage AI tools to boost ideation and efficiency in day-to-day marketing workflows.