Brand Strategy Lead: Smartphones & Emerging Tech

PT Global Digital Niaga; Kemayoran; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Blibli is seeking a Brand Management Officer to lead strategy, positioning, and execution for Smartphone and Emerging Categories within its e-commerce platform. You’ll drive category growth through market insights, integrated marketing, and close collaboration with commercial, product, and marketing teams.

The role emphasizes brand storytelling, data-driven optimization, and partnerships with brands and agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 3-5 years of experience in Brand Management, Category Marketing, or Strategic Marketing roles, preferably within e-commerce, consumer electronics, or technology-driven industries.
• Strong experience managing smartphone, gadget, technology, or emerging product categories is highly preferred.
• Proven track record in developing and executing brand strategies that drive awareness, engagement, and commercial results.
• Experience working with well-known brands or principals (smartphone/electronics brands strongly preferred).
• Solid understanding of digital marketing channels, e-commerce customer journeys, and platform-based brand execution.
• Strong analytical skills with the ability to translate insights into actionable brand and category strategies.
• Excellent stakeholder management, communication, and presentation skills.
• Creative thinker with a strategic mindset and the ability to balance brand building with performance outcomes.
• Comfortable working in a fast-paced, data-driven environment with multiple priorities and cross-functional teams.

Responsibilities

• Lead end-to-end brand strategy and execution for Smartphone and Emerging Categories across the e-commerce ecosystem.
• Develop category-level brand plans, including positioning, messaging, and go-to-market strategies aligned with business objectives.
• Plan and execute integrated marketing campaigns, product launches, and seasonal initiatives across digital channels.
• Own brand storytelling and ensure consistent brand identity across all touchpoints (on-platform, campaigns, content, and partnerships).
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities and emerging category potential.
• Collaborate closely with Commercial, Product Management, Merchandising, CRM, and Performance Marketing teams to drive category performance.
• Manage relationships with principals, brands, agencies, and strategic partners to ensure effective campaign delivery.
• Translate brand guidelines into more relevant execution strategies.
• Monitor brand and campaign performance, evaluate effectiveness, and optimize strategies using data and insights.
• Support innovation initiatives by exploring new categories, formats, partnerships, and engagement models relevant to smartphones and emerging tech.

Skills

Brand management

Category marketing

Strategic marketing

Digital marketing

Stakeholder management

Presentation skills

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

MBA is a plus

Job description

Blibli is seeking a Brand Management Officer to lead strategy, positioning, and execution for Smartphone and Emerging Categories within its e-commerce platform. You’ll drive category growth through market insights, integrated marketing, and close collaboration with commercial, product, and marketing teams.

The role emphasizes brand storytelling, data-driven optimization, and partnerships with brands and agencies.