Brand Strategy Lead: Smartphones & Emerging Tech

Blibli; Indonesia; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Blibli, Indonesia’s #1 e-commerce platform, is seeking a Brand Manager to lead end‑to‑end brand strategy for Smartphone and Emerging Categories across the e-commerce ecosystem. You’ll develop category plans, go‑to‑market strategies, and own brand storytelling across on‑platform, campaigns, content, and partnerships.

The ideal candidate has 3–5 years in Brand/Category Marketing within e‑commerce or tech, with proven capability to drive awareness, engagement, and commercial results; strong

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
• Experience in Brand Management or Category Marketing in e-commerce or tech is required.
• 3–5 years in Brand Management, Category Marketing, or Strategic Marketing roles.
• Experience managing smartphone or emerging product categories preferred.
• Proven track record in developing brand strategies that drive awareness and results.
• Experience with well-known brands or principals (smartphone/electronics preferred).
• Strong understanding of digital marketing channels and e-commerce journeys.
• Excellent stakeholder management, communication, and presentation skills.
• Creative thinker with a strategic mindset and data-driven approach.
• Comfortable in a fast-paced, cross-functional environment.

Responsibilities

• Lead end-to-end brand strategy and execution for Smartphone and Emerging Categories across the e-commerce ecosystem.
• Develop category-level brand plans, including positioning, messaging, and go-to-market strategies.
• Plan and execute integrated marketing campaigns, product launches, and seasonal initiatives.
• Own brand storytelling and ensure consistent brand identity across touchpoints.
• Analyze market trends and customer insights to identify growth opportunities.
• Collaborate with Commercial, Product, Merchandising, CRM, and Performance Marketing teams.
• Manage relationships with principals, brands, agencies, and strategic partners.
• Translate brand guidelines into execution strategies.
• Monitor brand and campaign performance and optimize strategies using data.
• Support innovation initiatives for new categories and formats.

Skills

Brand Management

Category Marketing

Strategic Marketing

Digital Marketing

E-commerce

Analytics

Stakeholder Management

Presentation Skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus

Job description

Blibli, Indonesia’s #1 e-commerce platform, is seeking a Brand Manager to lead end‑to‑end brand strategy for Smartphone and Emerging Categories across the e-commerce ecosystem. You’ll develop category plans, go‑to‑market strategies, and own brand storytelling across on‑platform, campaigns, content, and partnerships.

The ideal candidate has 3–5 years in Brand/Category Marketing within e‑commerce or tech, with proven capability to drive awareness, engagement, and commercial results; strong