Brand Management Director - Multi-Brand FMCG (SEA)

PT Talenta Eksekutif Asia; Tangerang; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

PT Talenta Eksekutif Asia in North Jakarta seeks a Brand Management Department Head to lead multi-brand strategy and regional marketing alignment across Southeast Asia.

You will shape brand architecture, oversee IMC campaigns, and manage relationships with agencies and partners, guiding a high-performing team toward growth and market competitiveness. The position requires English and Mandarin proficiency, plus extensive FMCG experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Branding or related field.
• 8+ years in Brand Management, Brand Strategy or IMC within FMCG foods/beverage.
• Strong experience managing multi-brand portfolios and differentiated brand positioning.
• Experience with agencies, media partners and integrated marketing campaigns.

Responsibilities

• Develop and manage the company's overall multi-brand strategy, positioning, and portfolio architecture across product categories.
• Lead integrated marketing communication (IMC) strategies including ATL, BTL, digital campaigns, product launches, and consumer engagement.
• Translate consumer insights and market research into effective brand strategies and creative directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across channels.
• Monitor marketing performance, campaign effectiveness, and brand investment for ROI.
• Collaborate with regional marketing teams to ensure consistent execution while supporting localized strategies.
• Lead, mentor, and develop the brand management team.

Skills

Brand management

Integrated marketing communications

Leadership

Agency management

English proficiency

Mandarin Chinese

Analytical skills

Stakeholder management

Education

Bachelor's degree or above in Marketing/Business Administration/Communications

Job description

PT Talenta Eksekutif Asia in North Jakarta seeks a Brand Management Department Head to lead multi-brand strategy and regional marketing alignment across Southeast Asia.

You will shape brand architecture, oversee IMC campaigns, and manage relationships with agencies and partners, guiding a high-performing team toward growth and market competitiveness. The position requires English and Mandarin proficiency, plus extensive FMCG experience.