Senior Brand & Campaigns Marketing Manager

PT. Lasallefood Indonesia; Depok; On-site; IDR 250,000,000 - 500,000,000; Full time

Job summary

PT. Lasallefood Indonesia is seeking a Marketing Manager in Depok, West Java to own our brand strategy and drive comprehensive marketing initiatives. You will lead campaigns, manage budget and teams, and ensure consistent brand messaging across channels.

The role requires a minimum of five years in marketing with leadership experience, strong digital skills, and fluency in Indonesian and English. Join us to shape a dynamic consumer brand and accelerate market presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of professional marketing experience, with at least 3 years in a marketing management or leadership role.
• Proven experience in brand management and developing successful marketing strategies within the food and beverage industry or consumer goods sector.
• Strong knowledge of digital marketing channels, social media platforms, and marketing analytics tools.
• Excellent written and verbal communication skills in both Indonesian and English.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical skills with the ability to interpret data and make informed business decisions.
• Creative thinking combined with strategic planning capabilities.
• Experience in budget management and financial planning.

Responsibilities

• Develop and implement integrated marketing strategies and campaigns aligned with company objectives and brand positioning.
• Manage brand identity, ensuring consistency across all marketing materials, digital platforms, and customer communications.
• Conduct market research and competitor analysis to identify opportunities and inform strategic decision-making.
• Oversee the creation and execution of marketing campaigns across digital, print, and social media channels.
• Monitor and analyse marketing performance metrics, providing regular reports and insights to senior management.
• Collaborate with internal teams, including sales, product development, and operations, to ensure marketing initiatives support broader business goals.
• Manage marketing budgets, ensuring efficient allocation of resources and cost-effective campaign delivery.
• Build and maintain relationships with external partners, agencies, and vendors to support marketing activities.
• Lead the development of promotional activities, product launches, and brand awareness initiatives.
• Stay informed of industry trends, consumer behaviour, and emerging marketing technologies to maintain competitive advantage.

Skills

Brand management

Digital marketing

Marketing analytics

Team leadership

Budget management

Education

Bachelor's degree in Marketing

Tools

Microsoft Office Suite

Marketing software platforms

Job description

PT. Lasallefood Indonesia is seeking a Marketing Manager in Depok, West Java to own our brand strategy and drive comprehensive marketing initiatives. You will lead campaigns, manage budget and teams, and ensure consistent brand messaging across channels.

The role requires a minimum of five years in marketing with leadership experience, strong digital skills, and fluency in Indonesian and English. Join us to shape a dynamic consumer brand and accelerate market presence.