Brand Strategy & Growth Lead

Brilliant Think Center; Jakarta Utara; On-site; IDR 260,000,000 - 380,000,000; Full time

Job summary

Brilliant Think Center is seeking a seasoned Brand Manager to lead the development and execution of integrated brand strategies across its portfolio in the Indonesian market. The role requires strong leadership, strategic thinking, and a proven track record in multi-brand environments.

You will oversee positioning, messaging, and visual identity while guiding market analyses, budgeting, and cross-functional collaboration to maximize ROI and growth across channels.

Qualifications

• 5+ years of progressive brand management experience at a managerial level.
• Experience in Beauty, Skincare, Consumer Health, FMCG, or E-commerce is a must.
• Willing to travel for business as required.
• Proven track record of developing and executing brand strategies that drive measurable business results.
• Strong strategic thinking with excellent project management and organizational skills.
• Exceptional communication and presentation abilities to influence senior stakeholders.
• Deep understanding of brand architecture, positioning, and equity across markets.
• Proficiency in brand analytics and data-driven decision making.
• Experience with digital marketing, social media, and emerging channels.
• Excellent leadership and team management with cross-functional collaboration.

Responsibilities

• Develop and implement integrated brand strategies across the full portfolio.
• Oversee brand positioning, messaging, and visual identity standards.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand budgets and allocate resources to maximise ROI and impact.
• Lead cross-functional teams to execute brand initiatives and campaigns.
• Monitor brand performance through key metrics and provide leadership with insights.
• Build and maintain relationships with internal teams and external partners.
• Ensure brand compliance and guidelines across business units and channels.
• Identify and capitalise on brand extension opportunities to drive growth.
• Mentor and develop team members to foster excellence and continuous improvement.

Skills

Brand management

Strategic thinking

Project management

Communication skills

Leadership

Market research

Brand analytics

Digital marketing

Cross-functional leadership

Stakeholder management

Budgeting & ROI

Multi-brand portfolio management

Presentation skills

Data-driven decisions

Brand architecture

Job description

Brilliant Think Center is seeking a seasoned Brand Manager to lead the development and execution of integrated brand strategies across its portfolio in the Indonesian market. The role requires strong leadership, strategic thinking, and a proven track record in multi-brand environments.

You will oversee positioning, messaging, and visual identity while guiding market analyses, budgeting, and cross-functional collaboration to maximize ROI and growth across channels.