Brand Marketing Associate - Education

Seven Retail; Indonesia; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

Seven Retail, founded in 2020, is a House of Brands focused on making quality lifestyle services more accessible across 200 centers and growing. We are on a mission to help people experience a higher standard of living by aligning brand storytelling with customer experiences.

Join us as a Brand Marketing Associate to contribute to brand health and customer engagement. You will monitor conversations, manage crises, coordinate with brand stakeholders, and create activations across social channels

Qualifications

• 2+ years of experience in Brand, Customer Experience, Community Management, Public Relations, Social Media, or related field.
• Bachelor's degree in Communication, PR, Marketing, Branding, or similar.
• Strong Bahasa Indonesia copywriting and communication skills.
• Experience handling customer complaints and crisis communications.
• Understanding of social media culture and audience sentiment across platforms.
• Proactive, organized, able to manage multiple priorities in a fast-paced environment.

Responsibilities

• Monitor social media conversations and digital sentiment to identify customer concerns.
• Manage customer complaints and crisis communications with timely, empathetic responses.
• Coordinate with brand PICs to investigate issues and ensure cross-channel communication.
• Develop crisis communication tools, including SOPs and response templates.
• Create and execute brand activations across social and digital channels.
• Analyze sentiment and prepare reports with actionable insights for stakeholders.

Skills

Brand management

Customer experience

Community management

Public relations

Social media

Copywriting

Education

Bachelor's degree in Communications/PR/Marketing/Branding

Job description

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living.

Ready to take the next step in your career? Join us as a Brand Marketing Associate and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Monitor social media conversations, reviews, and digital sentiment to identify emerging customer concerns, brand risks, and engagement opportunities.
• Manage customer complaints, sensitive issues, and crisis communications by developing timely, empathetic, and on-brand responses.
• Coordinate with relevant brand PICs to investigate issues, drive cases toward resolution, and ensure consistent communication across channels.
• Develop and maintain crisis communication tools, including SOPs, response templates, and communication guidelines.
• Create and execute brand activations across social and digital channels, translating audience insights into initiatives that strengthen brand perception.
• Analyze sentiment and communication performance, preparing reports and actionable insights for stakeholders.

What We're Looking For

• 2+ years of experience in Brand, Customer Experience, Community Management, Public Relations, Social Media, or a related field, with a Bachelor's degree in Communication, PR, Marketing, Branding, or similar.
• Strong Bahasa Indonesia copywriting and communication skills, with the ability to adapt messaging across different audiences and situations.
• Proven experience handling customer complaints, community interactions, sensitive communications, or brand-related issues with professionalism and empathy.
• Strong understanding of social media culture, digital community behavior, and audience sentiment across platforms such as TikTok, Instagram, and Threads.
• Able to assess potential brand risks, communicate calmly under pressure, and coordinate with multiple stakeholders to drive issues toward resolution.
• Proactive and highly organized, with strong ownership and the ability to identify opportunities, manage multiple priorities, and work independently in a fast-paced environment.