BRAND & MARKETING MANAGER

PT GUNA PRAKASA UTAMA; Jakarta Utara; Vor Ort; IDR 250.000.000 - 420.000.000; Vollzeit

Zusammenfassung

PT Guna Prakasa Utama (Farmanina Clinic) seeks a Marketing Manager to lead brand strategy and drive growth in the premium beauty and wellness segment in Jakarta.

This role focuses on strategic branding, campaign management, and data-driven decisions across offline and digital channels, while collaborating with sales and operations to hit targets.

We value leadership, budget discipline, and the ability to translate market insights into tangible results.

Qualifikationen

• Minimum 2–3 years in marketing with 2–5 years in leadership.
• Deep understanding of paid advertising across digital platforms.
• Experience in premium beauty, aesthetics, or healthcare preferred.
• Strong data analysis and results-driven mindset.

Aufgaben

• Lead strategic marketing plan and brand positioning.
• Design, execute, and evaluate offline and online campaigns.
• Oversee digital channels including website, SEO/SEM, social ads.
• Conduct market research, segmentation, and competitive analysis.
• Build brand awareness via events, PR, and influencer partnerships.
• Optimize budget for ROI and collaborate with sales/ops.
• Mentor and develop the internal marketing team.

Kenntnisse

Strategic leadership

Brand management

Campaign management

Digital marketing

Data analysis

Budget optimization

Team leadership

Ausbildung

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Jobbeschreibung

PT Guna Prakasa Utama (Farmanina Clinic) is a company specializing in Hair Transplant, Anti-Aging, Skin, and Body Treatments. We are seeking a visionary, strategic, and data-oriented Marketing Manager to lead our team and strengthen our brand's position in the high-end market.

Key Responsibilities:

You will serve as the strategic leader who drives growth and clinic brand awareness, with a strong focus on results and budget efficiency.

Strategy & Branding: Develop and implement a powerful branding strategy to solidify the clinic's position as the provider of premium and best-in-class services.

Campaign Management: Design, execute, and evaluate marketing campaigns (both offline and online) to achieve aggressive business targets.

Digital Marketing Expertise: Manage and optimize all digital marketing channels, including the website, SEO/SEM, Meta Ads, TikTok Ads, Google Ads, and social media.

Research & Analysis: Conduct regular market research, customer segmentation, and competitor analysis to identify market opportunities.

Brand Building: Build massive brand awareness through events, strategic collaborations, Public Relations (PR), and influencer/KOL partnerships.

Budget Optimization: Optimize the marketing budget with a primary focus on effectiveness and a high ROI (Return on Investment).

Business Synergy: Collaborate closely with the sales and operations teams to ensure all marketing strategies support the overall achievement of business targets.

Team Leadership: Lead, mentor, and develop the internal marketing team to reach their full potential.

Qualifications and Experience (Mandatory):

Minimum Bachelor's Degree (S1) in Marketing, Communication, or Business.

A minimum of 2-3 years of experience in marketing, with at least 2-5 years in a managerial or leadership position.

Possesses a deep understanding and direct experience in managing paid advertising campaigns across various digital platforms.

Please list any other relevant certifications if applicable.

Experience in the premium beauty, aesthetics, or healthcare industry is highly preferred.

Strong data analysis skills and results-oriented mindset.