Marketing Manager

PT. Montera Strategic Group; Tangerang; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. Montera Strategic Group is seeking an experienced Marketing Manager to lead the skincare brand's marketing strategy, drive brand awareness, and accelerate customer acquisition.

You will oversee a marketing team, craft campaigns across marketplaces and social media, and steer content, influencer, and performance marketing initiatives. Ideal candidates hold a Bachelor's degree with 5+ years in marketing, including 2–3 years in leadership, and a strong grasp of digital and social marketing, KPI

Qualifications

• Minimum 1st degree in Marketing, Business Management, Communications, or related field.
• At least 5 years in Marketing with 2–3 years in managerial/supervisory roles.
• Experience in Beauty, Skincare, FMCG, Consumer Goods, or E-Commerce is a plus.
• Strong understanding of Marketplace and Social E-Commerce.
• Proficiency in Digital Marketing, Performance Marketing, Social Media, Affiliate, and Live Commerce.

Responsibilities

• Develop and execute marketing strategy to increase sales, traffic, and brand awareness.
• Develop marketing strategy through marketplaces and social media platforms such as TikTok, Instagram, Shopee, and TikTok Shop.
• Lead, direct, and evaluate the performance of the marketing team.
• Create and manage campaigns, promotions, product launches, and seasonal campaigns.
• Develop content marketing, social media, influencer, affiliate, and digital advertising strategies.
• Analyze sales performance and campaigns to determine the next strategy.
• Create regular marketing reports and evaluations for management.
• Monitor beauty, skincare, e-commerce trends to identify new growth opportunities.

Skills

Marketing leadership

Data analysis

Digital marketing

Excel/Sheets

Education

Bachelor’s degree

Tools

Microsoft Excel

Google Sheets

Job description

PT. Montera Strategic Group is seeking an experienced professional to join as Marketing Manager and lead marketing strategy for our skincare brand. We are looking for an individual with strong leadership to develop brand awareness, increase customer acquisition, and drive sustainable sales growth.

Key responsibilities

Develop and execute marketing strategy to increase sales, traffic, and brand awareness.

Develop marketing strategy through marketplaces and social media such as TikTok, Instagram, Shopee, TikTok Shop, and other platforms.

Lead, direct, and evaluate the performance of the marketing team.

Develop campaign strategy, promotions, product launches, and seasonal campaigns.

Develop content marketing, social media, KOL/influencer, affiliate, and digital advertising strategy.

Analyze sales performance, campaigns, advertising, content, and marketplace to determine next strategy.

Create marketing reports and evaluations regularly to management.

Follow developments in beauty, skincare, e-commerce, social commerce, and digital marketing industry trends.

Identify new growth opportunities to increase sales and expand market.

About you

Minimum S1 education, preferably in Marketing, Business Management, Communication, or related field.

Minimum 5 years of experience in Marketing, with minimum 2-3 years in managerial/supervisory position.

Experience in Beauty, Skincare, FMCG, Consumer Goods, or E-Commerce is a plus.

Understanding of Marketplace and Social E-Commerce.

Understanding of Digital Marketing, Performance Marketing, Social Media, KOL/Influencer, Affiliate, Content Marketing, and Live Commerce.

Accustomed to working with targets and possess strong data analysis capability.

Understanding of KPI such as GMV, Revenue, ROAS, CAC, Conversion Rate, AOV, CTR, Traffic, and Customer Retention.

Strong leadership, communication, negotiation, problem solving, and decision making capabilities.

Accustomed to working in a fast-paced, dynamic, and growth-oriented work environment.

Good capability in Microsoft Excel/Google Sheets and data reporting.