Brand & Growth Lead — Premium Aesthetics & Wellness

PT GUNA PRAKASA UTAMA; Jakarta Utara; On-site; IDR 250,000,000 - 420,000,000; Full time

Job summary

PT Guna Prakasa Utama (Farmanina Clinic) seeks a Marketing Manager to lead brand strategy and drive growth in the premium beauty and wellness segment in Jakarta.

This role focuses on strategic branding, campaign management, and data-driven decisions across offline and digital channels, while collaborating with sales and operations to hit targets.

We value leadership, budget discipline, and the ability to translate market insights into tangible results.

Qualifications

• Minimum 2–3 years in marketing with 2–5 years in leadership.
• Deep understanding of paid advertising across digital platforms.
• Experience in premium beauty, aesthetics, or healthcare preferred.
• Strong data analysis and results-driven mindset.

Responsibilities

• Lead strategic marketing plan and brand positioning.
• Design, execute, and evaluate offline and online campaigns.
• Oversee digital channels including website, SEO/SEM, social ads.
• Conduct market research, segmentation, and competitive analysis.
• Build brand awareness via events, PR, and influencer partnerships.
• Optimize budget for ROI and collaborate with sales/ops.
• Mentor and develop the internal marketing team.

Skills

Strategic leadership

Brand management

Campaign management

Digital marketing

Data analysis

Budget optimization

Team leadership

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

PT Guna Prakasa Utama (Farmanina Clinic) seeks a Marketing Manager to lead brand strategy and drive growth in the premium beauty and wellness segment in Jakarta.

This role focuses on strategic branding, campaign management, and data-driven decisions across offline and digital channels, while collaborating with sales and operations to hit targets.

We value leadership, budget discipline, and the ability to translate market insights into tangible results.