Marketing Manager

Skavana Consumer Partners; Jakarta Barat; Vor Ort; IDR 180.000.000 - 300.000.000; Vollzeit

Zusammenfassung

Skavana Consumer Partners seeks an experienced Marketing Manager to lead integrated marketing strategies for our F&B business, covering both online and offline channels.

Role requires strategic thinking, hands-on execution, and leadership to drive brand awareness, engagement, traffic, and sales across our outlets.

Aufgaben

• Develop and execute marketing strategies to drive brand awareness, customer engagement, traffic, and sales
• Lead online marketing initiatives, including digital campaigns, social media, KOL/influencer collaborations, and promotional activities
• Plan and execute offline marketing activities, including brand activations, events, partnerships, and community engagement
• Develop effective campaigns to increase customer acquisition, retention, and brand loyalty
• Monitor campaign performance, analyze marketing KPIs, and optimize marketing ROI
• Collaborate with operations and other teams to ensure effective campaign execution across outlets

Jobbeschreibung

We are looking for an experienced Marketing Manager to lead and execute integrated marketing strategies for our F&B business, covering both online and offline marketing activities.

Key responsibilities

Develop and execute marketing strategies to drive brand awareness, customer engagement, traffic, and sales

Lead online marketing initiatives, including digital campaigns, social media, KOL/influencer collaborations, and promotional activities

Plan and execute offline marketing activities, including brand activations, events, partnerships, and community engagement

Develop effective campaigns to increase customer acquisition, retention, and brand loyalty

Monitor campaign performance, analyze marketing KPIs, and optimize marketing ROI

Collaborate with operations and other teams to ensure effective campaign execution across outlets

About you

Minimum 4 years of experience as a Marketing Manager in the F&B industry

Proven experience handling both online and offline marketing activities

Strong understanding of digital marketing, brand building, promotional campaigns, and customer engagement

Experience in planning and executing marketing activations and integrated campaigns

Strong leadership, communication, analytical, and project management skills

Creative, hands‑on, and results-oriented, with a strong commercial mindset