Brand Marketing Assistant Manager

PT Maja Estetika Sejahtera; Jakarta Utara; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT Maja Estetika Sejahtera is seeking a Brand Marketing Manager in Jakarta to shape the brand voice, manage core positioning, and lead storytelling across all touchpoints to drive measurable business results.

You will translate strategy into creative directions for existing products and launches, lead campaigns and influencer programs, and oversee social media (Instagram, TikTok, Threads) with a data‑driven mindset.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 4–6 years in Brand Marketing / Digital Marketing, preferably in beauty, FMCG, or lifestyle.
• Strong understanding of brand strategy, storytelling, and campaign development.
• Experience managing social media strategy (Instagram, TikTok, Threads) and content direction.
• Proven track record with KOL / influencer campaigns end‑to‑end.
• Strong analytical skills to interpret marketing metrics (CTR, CVR, ROAS, engagement).

Responsibilities

• Lead creative direction for campaigns, always‑on content, product launches, and seasonal initiatives.
• Develop and refine the brand’s core positioning, messages, and storytelling across all touchpoints (full funnel).
• Translate brand strategy into clear creative directions for existing products and launches.
• Oversee social media strategy and content direction across platforms.
• Plan and manage KOL / influencer campaigns from briefing to reporting.
• Analyze performance data and iterate creatives to improve CTR, CVR, and ROAS.

Skills

Brand marketing

Social media strategy

Influencer marketing

Campaign development

Cross‑functional leadership

Analytics & metrics

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management tools

Job description

Shaping the brand’s voice, visual identity, and consumer engagement while driving measurable business results.

Develop and refine the brand’s core positioning, key messages, and storytelling across all marketing touchpoints (full funnel)

Translate brand strategy into clear creative and campaign directions for existing products and new product launches

Lead creative direction for campaigns, always‑on content, product launches, and seasonal initiatives

Requirements :

Bachelor’s degree in Marketing, Communication, Business, or related field.

Minimum 4–6 years experience in Brand Marketing / Digital Marketing, preferably in beauty industry, FMCG, or lifestyle industry.

Strong understanding of brand strategy, storytelling, and campaign development.

Experienced in managing social media strategy (Instagram, TikTok, Threads) and content direction.

Proven experience working with KOL / influencer marketing campaigns end‑to‑end.

Strong analytical skills with ability to interpret marketing performance metrics (CTR, CVR, ROAS, engagement rate).

Experience in campaign planning, product launches, and promotional programs (e.g., GWP, bundles).

Strong project management and cross‑team collaboration skills.

Creative thinker with strong sense of branding, trends, and consumer behavior

KPI:

Improve social media strategy across all platforms (IG, tiktok, threads) that aligns with brand direction

Track end‑to‑end KOL projects: briefing, creative alignment, timelines, content delivery, and reporting (ROI)

Plan and execute Gift-With-Purchase (GWP) programs and marketing bundles to drive sales and AOV

Analyze performance data and iterate creatives to improve CTR, conversion rate, and ROAS

Your application will include the following questions:

• Pernyataan mana di bawah ini yang paling mendeskripsikan hakmu bekerja di Indonesia?
• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Brand Marketing Manager?
• Kualifikasi mana yang kamu miliki?
• Berapa tahun pengalaman kerjamu di bidang KOL Marketing?
• Do you have Social Media Content Management experience?