Marketing Manager

CV. Happyfit Indonesia; Jakarta Pusat; Vor Ort; IDR 300.000.000 - 600.000.000; Vollzeit

Benefits dieser Stelle

Healthy work culture

Employee discounts

Zusammenfassung

Happyfit Indonesia is seeking a Senior Marketing Manager to lead brand strategy and growth initiatives in Jakarta. You will oversee consumer insights, integrated campaigns, partnerships, events, and product launches to strengthen our fitness lifestyle brand.

Collaborate with E-commerce, Product, Finance, and Sales to ensure consistent messaging, optimize budgets, and deliver measurable ROI across online and offline channels. You will mentor a marketing team in a fast-paced environment.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of marketing experience, with at least 2 years in a managerial/leadership role.
• Strong experience in brand management, integrated campaigns, product launches, events, influencer marketing, and partnerships.
• Strong understanding of consumer insights, market research, competitor analysis, and digital marketing.
• Proven track record in managing marketing budgets, agencies, vendors, and strategic partners.
• Strong analytical, project management, communication, and negotiation skills.
• Experienced in leading and developing marketing teams.
• Strategic, creative, data-driven, and highly execution-oriented.
• Comfortable working in a fast-paced, dynamic, and growth-oriented environment.
• Passionate about fitness, sports, wellness, lifestyle, or consumer brands is a plus.

Aufgaben

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• Lead consumer insights, market research, competitor analysis, and identify growth opportunities.
• Plan and execute integrated marketing campaigns, brand communications, influencer marketing, product launches, events, and brand activations across online and offline channels.
• Lead strategic partnerships and collaborations with retailers, lifestyle brands, fitness studios, communities, and other key partners.
• Own the annual brand calendar and ensure alignment across campaigns, retail, e-commerce, and key marketing initiatives.
• Monitor marketing performance, brand health metrics, campaign ROI, and provide data- driven recommendations to optimize business results.
• Manage marketing budgets, external agencies, vendors, and strategic partners.
• Ensure consistent brand identity and messaging across all customer touch points.
• Lead, mentor, and develop the marketing team while fostering innovation and high- performance execution.
• Collaborate cross-functionally with E-commerce, Product, Finance, Supply Chain, and Operations to ensure seamless campaign execution.

Jobbeschreibung

Develop and execute annual marketing strategies aligned with business objectives and brand positioning.

Lead consumer insights, market research, competitor analysis, and identify growth opportunities.

Plan and execute integrated marketing campaigns, brand communications, influencer marketing, product launches, events, and brand activations across online and offline channels.

Lead strategic partnerships and collaborations with retailers, lifestyle brands, fitness studios, communities, and other key partners.

Own the annual brand calendar and ensure alignment across campaigns, retail, e-commerce, and key marketing initiatives.

Monitor marketing performance, brand health metrics, campaign ROI, and provide data- driven recommendations to optimize business results.

Manage marketing budgets, external agencies, vendors, and strategic partners.

Ensure consistent brand identity and messaging across all customer touch points.

Lead, mentor, and develop the marketing team while fostering innovation and high- performance execution.

Collaborate cross-functionally with E-commerce, Product, Finance, Supply Chain, and Operations to ensure seamless campaign execution.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.

Minimum 5 years of marketing experience, with at least 2 years in a managerial/leadership role.

Strong experience in brand management, integrated campaigns, product launches, events, influencer marketing, and partnerships.

Strong understanding of consumer insights, market research, competitor analysis, and digital marketing.

Proven track record in managing marketing budgets, agencies, vendors, and strategic partners.

Strong analytical, project management, communication, and negotiation skills.

Experienced in leading and developing marketing teams.

Strategic, creative, data-driven, and highly execution-oriented.

Comfortable working in a fast-paced, dynamic, and growth-oriented environment.

Passionate about fitness, sports, wellness, lifestyle, or consumer brands is a plus.

Retail & Consumer Products 11-50 employees

Happyfit Indonesia is a fast-growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc.

We are committed to helping consumers get a better training experience and achieve physical and mental harmony.

We provide the best quality at affordable price to build a community where we can live our best life.

Aspire to motivate people to EXERCISE more and focus on their well-being by giving them the feeling of comfort, trust, and confidence through our innovative and fashion-forward design.

Happyfit Indonesia is a fast-growing sports brand that provides comfortable and professional clothing, training equipment, and accessories for personal training such as Yoga, Pilates, Gym, Running, etc.

We are committed to helping consumers get a better training experience and achieve physical and mental harmony.

We provide the best quality at affordable price to build a community where we can live our best life.

Aspire to motivate people to EXERCISE more and focus on their well-being by giving them the feeling of comfort, trust, and confidence through our innovative and fashion-forward design.