Brand Manager

gsknch; Pondok Pinang; On-site; IDR 324,266,000 - 648,532,000; Full time

Job summary

Haleon is seeking a Brand Manager to drive brand and portfolio growth. You will own the P&L through insights-based strategy and collaborate with cross-functional teams and agency partners to deliver compelling campaigns.

You'll lead the annual activation plan, translate growth drivers into local actions, adapt global toolkits, and bring the innovation pipeline to market across media, digital and in-store channels with a strong focus on consumer understanding and performance.

Qualifications

• Experience in brand marketing within consumer products.
• Ability to translate consumer insights into communications and media plans.
• Strong financial and business acumen.
• Ability to work in a fast-paced, entrepreneurial environment.
• Adaptability across changing priorities and job demands.

Responsibilities

• Lead the annual market activation plan aligned with three-year growth drivers.
• Own the annual brand P&L and manage sales targets and budget.
• Strengthen brand equity by activating global/toolkits locally.
• Drive innovations from pipeline to market with media and digital programmes.
• Build agency and cross-functional partnerships to win in-store and go-to-market.

Skills

Brand marketing experience

Consumer insights

Media planning

Financial acumen

Adaptability

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are looking for potential talent for Brand Manager. As Brand Manager, you'll drive brand and portfolio growth, own the profit and loss (P&L) via insights-based strategy planning and work with cross-functional teams and agency partners.

A day in the life

• You'll lead the annual market activation plan, translating three-year growth drivers into consumer-focused action alongside cross-functional teams and agency partners.
• You'll own the annual brand P&L, driving sales and profit targets while actively managing budget spend.
• You'll strengthen brand equity by adapting and activating global and area toolkits for your local market.
• You'll bring the innovation pipeline to market and turn brand strategy into standout execution across media, creative development and digital programmes.
• You'll build strong agency and cross-functional partnerships locally and above-market, working with Sales and Trade Marketing to win in-store and deliver effective go-to-market plans across channels.

Why you?

• Experience in brand marketing within the consumer products industry.
• Experience turning consumer insights into compelling communications and media plans that grow brand share.
• Strong financial and logical thinking skills, paired with sound business acumen.
• Experience working in a fast-paced, entrepreneurial environment.
• The adaptability to work effectively across changing situations, organizational priorities and job demands.

Job Posting End Date

2026-11-19

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.