Senior Brand Manager (Contract)

H&H Group | B Corp™; Jakarta Pusat; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

H&H Group seeks a seasoned Brand Marketing Lead for Indonesia to drive equity, demand, and market share for Swisse and Biostime. This one-year contract role operates under a third-party agency, focused on delivering integrated campaigns across online and offline channels.

You will develop the annual marketing plan, identify growth opportunities, and partner with the distributor to execute go-to-market strategies. Strong English and 8+ years FMCG brand experience are required.

Qualifications

• Bachelor in Marketing or related field.
• 8+ years FMCG brand management experience.
• Strong English communication skills.

Responsibilities

• Develop Indonesia marketing plan aligned with regional strategy.
• Lead brand and product campaigns to drive engagement and growth.
• Identify market opportunities to accelerate brand growth.
• Collaborate with Indonesia distributor to align plans and execution.
• Drive NPD/EPD launches from concept to go-to-market and post-launch evaluation.
• Ensure brand consistency across all consumer touchpoints.

Skills

Brand marketing

Digital strategy

NPD launches

Budget management

English proficiency

FMCG experience

Education

Bachelor's degree in marketing or related field

Job description

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 16 countries in Asia-Pacific, Europe, North America and Oceania with over 2,700 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments – Baby, Adult and Pet Nutrition and Care – supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through #PurposeLedCareers!

We are passionate about our customers and community and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Your role within the team

• Brand Marketing lead for Indonesia, driving equity, consumer demand and market share growth for Swisse and Biostime
• One year contract role under third party agency

Key Responsibilities

• Develop and deliver the annual Indonesia marketing plan, aligned with regional brand strategy and business objectives
• Lead the development of brand and product campaigns to drive consumer engagement and strengthen brand performance
• Identify key market opportunities to accelerate brand growth and deliver business results for assigned brands
• Partner closely with the Indonesia distributor to align marketing plans and drive execution excellence
• Drive NPD/EPD launches end-to-end, from opportunity identification and business case development to go-to-market planning, launch execution and post-launch evaluation
• Partner closely with Retail Sales, Digital Commerce, Innovation/Product Development and other cross-functional teams to deliver strong go-to-market execution and commercial results
• Analyse brand performance, consumer insights, category trends and competitor activities (offline and online) to guide marketing priorities and actions
• Ensure brand consistency across all consumer touchpoints
• Manage marketing budgets and track campaign effectiveness to optimize ROI

Required Skills and Qualifications

• Bachelor’s Degree in Business, Marketing or a related field
• Minimum 8 years experience, in FMCG brand management or consumer marketing, preferably in Supplements/Beauty/Infant Nutrition categories
• Demonstrated success in building brand recognition and delivering brand growth
• Strong experience in digital communication strategy and execution, and integrated marketing across online and offline channels
• Experienced in managing supplements/beauty/infant/kids nutrition
• Proven success in driving NPD from concept development through to successful market launch
• Proficient in data analysis to guide decision-making
• Digitally savvy and knowledge of social landscape. Familiar with influencer marketing and social media platforms – TikTok and Meta
• Excellent command of written and spoken English

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.