Brand Manager: Trade & Digital Growth Lead

PT Radiant Sentral Nutrindo; Pluit; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

PT Radiant Sentral Nutrindo is seeking a seasoned Brand Marketing professional to develop annual strategies and manage activities across Modern Trade and Traditional Trade in Indonesia. You will steer brand identity, promotions, and multi-channel campaigns while collaborating with sales teams to ensure flawless execution.

The role requires 3–5 years in brand or trade marketing within FMCG/healthcare sectors, strong analytics, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in brand management, trade marketing, or related roles (FMCG/healthcare/consumer goods background preferred).
• Strong understanding of Modern Trade and Traditional Trade dynamics, including consumer promotion strategies.
• Excellent project management, organizational, and cross-functional collaboration skills.
• Strong analytical skills with the ability to translate data into actionable brand and trade strategies.
• Proficiency in English (both written and spoken).
• Exceptional communication and presentation skills.

Responsibilities

• Develop and implement annual brand strategies and marketing plans in line with company objectives.
• Manage brand positioning, identity, and guidelines across all consumer touchpoints.
• Design and execute consumer promotions in Modern Trade and Traditional Trade to maximize sales and brand visibility.
• Collaborate with Key Account and Sales GT/MT teams to ensure strong execution of promotions and trade programs.
• Conduct market and competitor analysis to identify opportunities, threats, and consumer insights.
• Plan, execute, and evaluate integrated marketing campaigns (ATL, BTL, digital).
• Monitor brand performance including sales, market share, and consumer engagement, and provide actionable insights.
• Manage relationships with external agencies (creative/media/PR/activation) to deliver campaigns.
• Control brand marketing budget and ensure effective ROI.
• Ensure compliance with company policies and regulatory requirements in all brand communications.

Skills

Brand management

Trade marketing

Promotional planning

Marketing analytics

Project management

English proficiency

Education

Bachelor’s degree in Marketing/Communications

Job description

PT Radiant Sentral Nutrindo is seeking a seasoned Brand Marketing professional to develop annual strategies and manage activities across Modern Trade and Traditional Trade in Indonesia. You will steer brand identity, promotions, and multi-channel campaigns while collaborating with sales teams to ensure flawless execution.

The role requires 3–5 years in brand or trade marketing within FMCG/healthcare sectors, strong analytics, and excellent communication.