Brand Manager

PT. Suryaprana Nutrisindo; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

PT Suryaprana Nutrisindo in Indonesia seeks a senior brand marketer to lead strategy, positioning, and portfolio development. You will oversee brand plans, consumer insights, and go-to-market initiatives across digital and traditional channels, working closely with cross-functional teams.

The role requires at least 5 years in brand management, strong leadership, budgeting discipline, and a track record in launches and campaign optimization.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Minimum 5 years of experience in brand management/marketing, preferably in a managerial role.
• Experience in vitamins/health supplements/pharma/FMCG industry is highly preferred.
• Strong understanding of brand strategy, positioning, differentiation, consumer insights, and brand equity.
• Ability to manage budgets, define KPIs, and ROI.

Responsibilities

• Develop and implement brand strategies and messaging across channels.
• Lead integrated marketing planning with online and offline teams.
• Coordinate product launches and go-to-market activities.
• Drive brand awareness and market penetration.
• Monitor budgets and performance, provide ROI insights.
• Collaborate with cross-functional teams and stakeholders.

Skills

Brand strategy

Brand positioning

Brand differentiation

Consumer insights

Brand awareness

Brand equity

Analytical skills

Leadership

Communication

Presentation

Project management

Stakeholder management

Problem solving

Digital marketing

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA (Master’s degree)

Tools

Microsoft Excel

PowerPoint

Job description

PT Suryaprana Nutrisindo (Nutrimax & Etonne) is a leading pharmaceutical company in Indonesia committed to delivering high-quality products for the health and well-being of our customers. We utilize cutting-edge technology and innovative processes to manufacture safe and effective supplements

Qualifications:

Bachelor’s degree in Marketing, Business Management, Communications, Business Administration, or a related field. A Master’s degree is a plus.

Minimum 5 years of experience in brand management, brand marketing, product marketing, or integrated marketing, preferably in a managerial or leadership role.

Experience in the vitamins, multivitamins, health supplements, nutraceuticals, wellness, pharmaceutical, healthcare, or FMCG industry is highly preferred.

Strong understanding of brand strategy, brand positioning, brand differentiation, consumer insights, brand awareness, and brand equity development.

Proven track record in developing and executing integrated marketing campaigns, product launches, go-to-market strategies, and brand activation programs that drive brand awareness, consumer engagement, and sales growth.

Strong understanding of digital marketing, social media, content marketing, KOL/creator partnerships, paid advertising, e-commerce, and marketplace platforms.

Experience in product portfolio management, new product development (NPD), existing product development (EPD), and product life cycle management is highly preferred.

Strong analytical skills with the ability to interpret market research, consumer insights, competitor activities, campaign performance, and sales data to support strategic decision-making and marketing optimization.

Proven ability to manage marketing budgets, define campaign KPIs, evaluate ROI, and ensure effective resource allocation to achieve measurable business objectives.

Excellent leadership, communication, presentation, project management, and stakeholder management skills, with the ability to lead teams and collaborate effectively across functions.

Creative, strategic, and commercially minded, with strong problem-solving skills and the ability to translate business objectives and market insights into effective marketing initiatives.

Ability to manage multiple projects simultaneously in a fast-paced, dynamic, and results-oriented environment while meeting deadlines and maintaining execution quality.

Proficient in Microsoft Excel and PowerPoint, with the ability to analyze marketing performance, develop reports, and present strategic recommendations to management.

Fluent in Bahasa Indonesia, with good English communication skills. proficient in using AI tools to analyze market trends and making a presentations

Responsibilities:

Brand Strategy & Positioning

Develop and implement short-term and long-term brand strategies, including positioning, differentiation, USP, target audience, and key messaging, ensuring alignment with business objectives and consistent brand identity across all marketing channels.

Integrated Marketing Planning, Campaign Management & Commercial Growth

Develop marketing plans in collaboration with Online Marketing (including E-commerce) and Offline Marketing teams, and lead the execution and evaluation of integrated campaigns to ensure alignment with business objectives, optimize marketing effectiveness, and drive brand growth, sales performance, and market penetration.

Product Launch Management

Lead and coordinate cross-functional teams, including Online Marketing, Offline Marketing, Social Media, CRM, Design, Nutritionist, and Marketing Analytics, to ensure thorough product launch preparation, streamline cross-functional communication, and track action items, responsibilities, and timelines through a centralized Launch Product Document (LPD), in alignment with the Director’s expectations and strategic objectives.

Brand Awareness

Develop and oversee integrated marketing activities, brand communication, content strategy, and creative initiatives across marketing channels in collaboration with relevant stakeholders, including CRM, Nutritionist, and Marketing Analysts, to increase brand awareness, expand brand reach, and strengthen brand perception among target audiences.

Marketing Budget & Performance Management

Manage the Advertising & Promotion Budget, establish and monitor marketing KPIs, and collaborate with the Marketing Analyst to analyze brand and campaign performance, generate actionable insights, evaluate ROI, and implement data-driven recommendations to optimize marketing effectiveness and business results.

Reporting & Strategic Recommendations

Collaborate with the Marketing Analyst to analyze brand and campaign performance, generate actionable insights, prepare performance reports, and present strategic recommendations to management, ensuring data-driven actions are implemented to optimize brand strategies, marketing effectiveness, and business results.