Brand Manager

PT BREXA RAYA INDONESIA; Jakarta Pusat; On-site; IDR 260,000,000 - 380,000,000; Full time

Job summary

PT BREXA Raya Indonesia invites applications for Brand Manager to lead brand strategy, identity, and marketing initiatives for a growing bakery-focused F&B line in Jakarta. You will drive campaigns, oversee online/offline activations, and partner with operations to expand the brand footprint across current and new outlets.

You are a seasoned marketing professional with at least 3 years in brand management, fluent English, strong leadership, and a knack for delivering creative, data-driven growth

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 3 years of experience in Brand Management or Marketing.
• Experience in the F&B industry is highly preferred.
• Experience in the bakery industry will be an advantage.
• Fluent in English, both written and spoken.
• Strong communication, leadership, and interpersonal skills.
• Creative, detail-oriented, and able to develop innovative marketing ideas.
• Familiar with digital marketing and social media platforms.

Responsibilities

• Develop and manage the brand strategy and brand identity.
• Plan and execute online and offline marketing campaigns and promotional activities.
• Develop initiatives to increase brand awareness, customer engagement, and visibility.
• Drive sales growth through effective marketing campaigns and promotional strategies.
• Coordinate with the Operations Team, shopping malls, and external partners for branding and marketing activities.
• Monitor brand performance and prepare regular reports and updates for management.
• Ensure consistent brand execution across all marketing channels and outlets.
• Develop creative and innovative marketing initiatives to support business growth.

Skills

Brand management

English fluency

Digital marketing

Leadership

Communication

Education

Bachelor's in Marketing

Job description

On behalf of PT BREXA Raya Indonesia’s client, a Local F&B Company located in Jakarta is looking for a Brand Manager to join their growing team.

Position: Brand Manager

About the Company

Our client is a growing local F&B company based in Jakarta, managing several F&B brands. The Brand Manager will be specifically responsible for managing one of the company's key brands, which currently operates 3 outlets and is planning to open 2 additional outlets within this year.

This is an exciting opportunity for an experienced marketing professional to contribute directly to brand development, marketing strategy, customer engagement, and business expansion.

Job Responsibilities

Develop and manage the brand strategy and brand identity.

Plan and execute online and offline marketing campaigns and promotional activities.

Develop initiatives to increase brand awareness, customer engagement, and visibility.

Drive sales growth through effective marketing campaigns and promotional strategies.

Coordinate with the Operations Team, shopping malls, and external partners for branding and marketing activities.

Monitor brand performance and prepare regular reports and updates for management.

Ensure consistent brand execution across all marketing channels and outlets.

Develop creative and innovative marketing initiatives to support business growth.

Report directly to the General Manager and Director based in Singapore.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 3 years of experience in Brand Management or Marketing.

Experience in the F&B industry is highly preferred.

Experience in the bakery industry will be an advantage.

Fluent in English, both written and spoken.

Strong communication, leadership, and interpersonal skills.

Creative, detail-oriented, and able to develop innovative marketing ideas.

Familiar with digital marketing and social media platforms.

Professional appearance with strong interpersonal and communication skills.

Why Join?

Opportunity to take ownership of a growing F&B brand.

Direct involvement in brand expansion and new outlet openings.

Work closely with senior management and an international business partner.

Opportunity to develop and execute creative marketing strategies with visible business impact.

We are PT BREXA Raya Indonesia, also known as BREXA Indonesia (formerly known as PT OS Selnajaya Indonesia). As a functional unit of the BREXA Group, BREXA Indonesia supports the business growth of the entire group by meeting a wide variety of human resource needs through its network spanning Asian countries.