Brand Manager

PT. Kolaborasi Maju Bersama; Kota Bandung; Hybrid; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT. Kolaborasi Maju Bersama sedang mencari Brand Manager berpengalaman untuk mengembangkan dan melaksanakan strategi merek bagi kafe/restoran serta bisnis sepak bola mini.

Posisi ini menekankan penentuan positioning, identitas merek, serta arah merek dengan fokus pada audiens digital dan riset pasar. Anda akan menjaga konsistensi komunikasi merek, memantau kampanye, dan bekerja secara mobile antara Bandung dan Bali sesuai kebutuhan.

Qualifications

• Gelar sarjana di bidang terkait.
• Minimal 3–5 tahun pengalaman manajemen merek.
• Pengalaman di industri F&B, hospitality, lifestyle, entertainment, sports, atau retail diutamakan.

Responsibilities

• Ubah dan terapkan strategi merek untuk bisnis kafe/restoran dan sepak bola mini.
• Menentukan positioning, target market, identitas merek, dan arah merek.
• Pastikan setiap merek memiliki karakter dan positioning yang jelas.
• Mengidentifikasi masalah konsumen dan mencari peluang.
• Mengembangkan audiens online melalui platform media sosial.
• Melakukan riset tren, pesaing, pasar, dan perilaku konsumen.
• Menjamin komunikasi merek yang konsisten dan menarik.
• Memantau kinerja kampanye dan aktivitas pemasaran.

Skills

Brand management

Leadership

Digital marketing

Communication

Education

Sarjana (S1) di Marketing / Komunikasi / Bisnis

Tools

Social media platforms

Marketing analytics

Job description

Develop and implement brand strategy for café/restaurant and mini soccer businesses

Determine positioning, target market, brand identity, and brand direction

Ensure each brand has clear character and positioning

Identify consumer problems and seek opportunities

Develop online audiences through social media platforms

Conduct research on trends, competitors, market, and consumer behavior

Ensure consistent and engaging brand communication

Monitor campaign performance and marketing activities

About you

Minimum S1 degree in Marketing, Communication, Business, Management, or related field

Minimum 3–5 years of experience as Brand Manager, Marketing Manager, or similar position

Experience in F&B, hospitality, lifestyle, entertainment, sports, or retail industries is a plus

Understanding of brand strategy, marketing campaign, digital marketing, social media, and consumer behavior

Strong communication and leadership skills

Willing to be mobile and work alternately in Bandung and Bali as needed

Your application will include the following questions:

• Berapa tahun pengalaman kerjamu sebagai manajer brand?
• Kualifikasi mana yang kamu miliki?