Brand Growth & Trade Marketing Lead

PT. Sukanda Djaya - Diamond Cold Storage; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PT. Sukanda Djaya is a leading Indonesian FMCG company specializing in refrigerated foods, with a wide distributor network across sectors. We seek a Brand Manager to drive development, campaigns and budgets, while aligning with sales forecasts and promotional plans.

You will coordinate brand strategies with departments, monitor effectiveness of campaigns, and nurture relationships with brand principals to ensure timely launches and strong market presence.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years' experience in brand management or trade marketing in FMCG.
• Fluency in English (spoken and written).
• Strong analytical and problem-solving skills.
• Experience managing budgets and analyzing campaign effectiveness.

Responsibilities

• Plan and coordinate brand development strategies with related departments to ensure smooth execution and achievement of brand goals.
• Monitor and evaluate all brand activities — from campaigns to promotions — ensuring effectiveness and alignment with company objectives.
• Manage brand budgets (A&P) and track expenses to make sure spending stays within approved limits.
• Build strong relationships with brand principals through regular meetings and collaboration, ensuring clear communication and shared goals.
• Supervise product launch activities, making sure every rollout is well‑executed and on target.
• Monitor sales forecasts and marketing plans to ensure product availability aligns with promotional activities.

Skills

Fluency in English

Analytical skills

Communication skills

Teamwork

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

PT. Sukanda Djaya is a leading Indonesian FMCG company specializing in refrigerated foods, with a wide distributor network across sectors. We seek a Brand Manager to drive development, campaigns and budgets, while aligning with sales forecasts and promotional plans.

You will coordinate brand strategies with departments, monitor effectiveness of campaigns, and nurture relationships with brand principals to ensure timely launches and strong market presence.