Brand Growth & NPD Associate Manager (FMCG)

Lemonilo; Jakarta Pusat; On-site; IDR 145,080,000 - 234,360,000; Full time

Job summary

Lemonilo is seeking a Brand Marketing professional to own brand strategies across market analysis, campaign execution, and product development. You will collaborate with market insights, Sales, and Supply Chain to identify growth opportunities and turn them into impactful initiatives for Lemonilo's snack brands.

You will lead cross-functional campaigns across social media, TV, and offline channels, manage new product launches and seasonal extensions, and ensure brand messaging remains

Qualifications

• Minimum 2 years of marketing experience in FMCG.
• Strong knowledge of FMCG market and Indonesian consumers.
• Interest in brand building and consumer-driven business.
• Strong analytical skills with ability to translate data into insights.
• Familiar with social media monitoring and digital trends.
• Proficient in Google Workspace.
• Good Indonesian and English language skills.

Responsibilities

• Market analysis to identify growth opportunities and insights.
• Collaborate with Marketing Communication for campaigns.
• Lead brand initiatives across social media, TV, and offline channels.
• Manage multiple brands including new product launches and seasonal extensions.
• Coordinate with Product Innovation, Supply Chain, and Sales for NPD commercialization.
• Support offline and online sales teams to boost brand visibility.

Skills

Brand Management

Marketing Insight

Analytical Thinking

Digital Marketing

Social Media Monitoring

Google Workspace

English Proficiency

AI Literacy

Tools

Google Workspace

Job description

Lemonilo is seeking a Brand Marketing professional to own brand strategies across market analysis, campaign execution, and product development. You will collaborate with market insights, Sales, and Supply Chain to identify growth opportunities and turn them into impactful initiatives for Lemonilo's snack brands.

You will lead cross-functional campaigns across social media, TV, and offline channels, manage new product launches and seasonal extensions, and ensure brand messaging remains