Associate Brand Manager

Lemonilo; Jakarta Pusat; On-site; IDR 145,080,000 - 234,360,000; Full time

Job summary

Lemonilo is seeking a Brand Marketing professional to own brand strategies across market analysis, campaign execution, and product development. You will collaborate with market insights, Sales, and Supply Chain to identify growth opportunities and turn them into impactful initiatives for Lemonilo's snack brands.

You will lead cross-functional campaigns across social media, TV, and offline channels, manage new product launches and seasonal extensions, and ensure brand messaging remains

Qualifications

• Minimum 2 years of marketing experience in FMCG.
• Strong knowledge of FMCG market and Indonesian consumers.
• Interest in brand building and consumer-driven business.
• Strong analytical skills with ability to translate data into insights.
• Familiar with social media monitoring and digital trends.
• Proficient in Google Workspace.
• Good Indonesian and English language skills.

Responsibilities

• Market analysis to identify growth opportunities and insights.
• Collaborate with Marketing Communication for campaigns.
• Lead brand initiatives across social media, TV, and offline channels.
• Manage multiple brands including new product launches and seasonal extensions.
• Coordinate with Product Innovation, Supply Chain, and Sales for NPD commercialization.
• Support offline and online sales teams to boost brand visibility.

Skills

Brand Management

Marketing Insight

Analytical Thinking

Digital Marketing

Social Media Monitoring

Google Workspace

English Proficiency

AI Literacy

Tools

Google Workspace

Job description

As part of the Brand Team, you will take ownership of bringing brand strategies to life. You will work across market analysis, campaign execution, product development, and cross-functional collaboration to identify growth opportunities and turn them into impactful initiatives for Brownies Lemonilo's brands.

What will you do?

Market & Data Analysis

• Monitor brand health, sales performance, market trends, and competitor activities to identify opportunities and provide actionable insights.
• Partner with Consumer Insight and research teams to understand consumer behavior and translate insights into relevant marketing strategies and tactics.
• Identify potential growth opportunities and market white spaces through data and market analysis.

Campaign & Creative Execution

• Collaborate with the Marketing Communication team and act as the key point of contact for creative and media execution across brand initiatives.
• Support and coordinate integrated marketing campaigns from planning through execution and evaluation.
• Oversee the rollout of consistent brand messaging across social media, TV, offline, and other relevant channels.
• Manage the development and growth of multiple brands within Snack's portfolio, including new product launches, product renovations, and seasonal extensions.
• Lead the commercialization process for New Product Development (NPD), ensuring Supply Chain, Sales, and Marketing teams are aligned for a successful launch.
• Work closely with Product Innovation to ensure new products are aligned with consumer needs, brand strategy, and business objectives.

Cross-Functional Collaboration

• Partner with offline and online Sales teams to strengthen brand visibility and support in-store and commercial initiatives.
• Collaborate with Product Innovation, Supply Chain, Marketing Communication, and other relevant teams to ensure brand initiatives are feasible and contribute to business performance.
• Coordinate and follow up on brand operationalization activities, including relevant administrative requirements.

What are we looking for?

• Minimum 2 years of marketing experience, preferably in Brand Management or Marketing within the FMCG industry.
• Good understanding of the FMCG market, competitive landscape, and Indonesian consumers.
• Strong interest in brand building, marketing strategy, and consumer-driven business.
• Strong analytical skills with good business acumen and the ability to translate data into actionable insights.
• Familiar with social media monitoring and digital consumer trends.
• Proficient in Google Workspace.
• Good AI literacy, with familiarity in AI tools such as ChatGPT, Gemini, or other generative AI platforms.

What will make you stand out?

• Strong organizational skills with excellent attention to detail.
• Excellent communication, teamwork, and relationship-building skills with both internal and external stakeholders.
• Positive, proactive, and solutions-oriented mindset.
• Creative, curious, and up-to-date with the latest consumer, marketing, and cultural trends.
• Strong learning agility and comfortable working in a fast-paced environment with ambiguity and changing priorities.
• Demonstrates a growth mindset and willingness to continuously learn and take on new challenges.
• Comfortable with a fail-fast, learn-faster approach and able to turn learnings into better ways of working.
• Fluent in Bahasa Indonesia and English, both written and verbal.

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law