Brand E-Commerce

ParagonCorp; Indonesia; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

ParagonCorp is seeking a Brand E-Commerce professional to drive growth across digital channels, aligning brand strategy with e-commerce opportunities. You will orchestrate campaigns across Affiliate, Live Streaming, and ShopTab, translating brand priorities into measurable results.

Responsibilities include planning integrated campaigns, optimizing GMV, traffic, and conversion, and collaborating with cross-functional teams to execute brand-driven online initiatives in a fast-paced FMCG context.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years in e-commerce or brand commerce.
• Experience with Shopee, TikTok Shop, Tokopedia, Lazada.
• Understanding of affiliate, live, and short-video commerce.
• Strong commercial acumen and analytical skills.
• Excellent communication and cross-functional collaboration.
• Proficiency in Excel or Google Sheets.

Responsibilities

• Develop and execute brand-level e-commerce strategies and campaign plans aligned with objectives.
• Align demand creation and demand capture initiatives.
• Plan and orchestrate integrated e-commerce campaigns across Affiliate, Live Streaming, and ShopTab.
• Identify and leverage emerging e-commerce trends and marketplace opportunities.
• Drive commercial initiatives to increase GMV, traffic, conversion, and sales.
• Monitor and analyze e-commerce performance metrics to identify optimization opportunities.
• Collaborate with Brand, Marketing, Sales, Marketplace, and other stakeholders to align priorities.

Skills

E-commerce strategy

Brand activation

Campaign planning

Digital commerce

Marketplace ecosystems

Data analysis

Excel/Sheets

Education

Bachelor's degree in Marketing/Business/Management

Tools

Excel

Google Sheets

Job description

About the Role

We are looking for a Brand E-Commerce professional to drive brand growth through strategic planning, integrated campaigns, and commercial execution across digital commerce channels.

In this role, you will connect brand strategies with e-commerce growth opportunities, aligning demand creation and demand capture initiatives across Affiliate, Live Streaming, and ShopTab. You will work closely with cross-functional teams to translate brand priorities into impactful campaigns and measurable business results.

Job Description

• Develop and execute brand-level e-commerce strategies and campaign plans aligned with overall business objectives, consumer insights, and growth priorities
• Align demand creation and demand capture initiatives to ensure consistency between brand campaigns, consumer engagement, and commercial growth strategies
• Plan and orchestrate integrated e-commerce campaigns across key commerce pillars, including Affiliate, Live Streaming (Streamverse), and ShopTab, ensuring consistent brand direction and execution
• Identify and leverage emerging e-commerce trends, consumer behaviors, marketplace opportunities, and digital commerce innovations to accelerate brand growth
• Drive commercial initiatives, including promotional campaigns, new product launches, and marketplace activations, to increase GMV, traffic, conversion, and overall sales performance
• Monitor and analyze e-commerce performance metrics, including GMV, conversion rate, average order value (AOV), campaign ROI, and channel contribution to identify opportunities for optimization
• Collaborate with Brand, Marketing, Sales, Marketplace, and other cross-functional stakeholders to align campaign priorities, optimize resource allocation, and ensure effective execution

Requirements

• Bachelor's degree in Marketing, Business, Management, or a related field
• Minimum 2 years of experience in e-commerce, brand commerce, digital commerce, marketplace management, or online channel development, preferably within FMCG, beauty, cosmetics, or other consumer-facing industries
• Experience in e-commerce campaign planning, brand activation, commercial strategy, or online channel growth, with a strong understanding of marketplace ecosystems such as Shopee, TikTok Shop, Tokopedia, or Lazada
• Understanding of digital commerce pillars, including affiliate marketing, live commerce, short-video commerce, and marketplace activations
• Strong commercial acumen with experience driving or supporting sales growth, GMV improvement, campaign performance, or channel development initiatives
• Strong analytical and problem-solving skills, with the ability to translate sales performance, consumer insights, and market trends into actionable growth strategies
• Excellent communication, stakeholder management, and cross-functional collaboration skills, with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Proficiency in Excel, Google Sheets, or other data analysis and reporting tools