Brand Activation Lead: Events & Exhibitions

Pt Karya Megah Gunungmas; Tangerang; Hybrid; IDR 350,000,000 - 520,000,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and incentives

Well-known FMCG brands

Professional growth

Job summary

Marriott International in Tangerang is seeking an energetic Brand Activation Manager to orchestrate impactful brand experiences for a FMCG portfolio. You will manage on-ground and digital activations, working with internal teams and external agencies to ensure seamless execution and maximum brand impact.

The ideal candidate has 5+ years in brand activation, strong consumer marketing knowledge, and excellent communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 5 years of brand activation or field marketing experience (FMCG preferred).
• Proven ability to manage multiple projects from concept to execution.
• Strong understanding of consumer marketing, promotions, and events.
• Excellent organizational, communication, and interpersonal skills.

Responsibilities

• Develop and execute integrated brand activation plans, including in-store promotions, events, and digital campaigns.
• Manage the budget for activation activities, ensuring cost-effectiveness and strong ROI.
• Collaborate with brand marketing teams to align activation programs with overall strategy.
• Coordinate with sales teams and distributors to ensure effective in-store visibility and promotions.
• Measure and report on activation campaign effectiveness, providing insights for future initiatives.

Skills

Brand activation

Event management

Budget management

Stakeholder coordination

Education

Bachelor's degree

Tools

Microsoft Excel

CRM tools

Job description

Job Description

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** One Marriott Drive, Need Address, Jakarta Pusat 10270, Indonesia
VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management
**POSITION SUMMARY**
Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Recognize opportunities to up-sell the customer and sell enhancements to create a better Marriott experience or event. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Answer guest questions about property facilities/services. Receive, record, and relay messages accurately, completely, and legibly.
Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance; stand, sit, or walk for an extended period of time. Perform other reasonable job duties as requested by Supervisors.

About the Role

Our client is searching for an energetic and strategic Brand Activation Manager to orchestrate impactful brand experiences and promotional campaigns for their FMCG portfolio in Tangerang . This role is pivotal in translating brand strategies into tangible market activities that connect with consumers and drive product trial and loyalty. You will manage a variety of on-ground and digital activations, working closely with internal marketing teams, sales forces, and external agencies to ensure seamless execution and maximum brand impact. The ideal candidate is creative, results-oriented, and possesses a keen understanding of consumer engagement tactics.

Key Responsibilities

• Develop and execute integrated brand activation plans, including in-store promotions, events, and digital campaigns.
• Manage the budget for all activation activities, ensuring cost-effectiveness and strong ROI.
• Collaborate with brand marketing teams to ensure activation programs align with overall brand strategy.
• Coordinate with sales teams and distributors to ensure effective implementation of in-store visibility and promotions.
• Measure and report on the effectiveness of activation campaigns, providing insights for future initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in brand activation or field marketing, preferably in the FMCG sector .
• Proven ability to manage multiple projects simultaneously, from concept to execution.
• Strong understanding of consumer marketing, promotional mechanics, and event management.
• Excellent organizational, communication, and interpersonal skills.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Hybrid work model offering flexibility.
• Opportunities to work with well-known FMCG brands.
• Professional growth and development within a dynamic marketing team.

**At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.**

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will