Brand Activation Manager

Pt Unitama Sari Mas; Jawa Barat; On-site; IDR 120,000,000 - 240,000,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Job summary

Pt Unitama Sari Mas, a leading FMCG company in Tangerang, is seeking a Brand Activation Manager to design and execute consumer activation campaigns that drive engagement, trial, and purchase. You will collaborate with marketing, sales, and trade marketing teams to develop cross-channel activation strategies, including in-store promotions, events, and sponsorships.

The role requires 3-5 years in brand activation or event marketing, a strong track record in campaigns, and excellent project

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in brand activation, brand management, or event marketing, preferably FMCG.
• Proven track record of developing and executing impactful marketing campaigns.
• Strong understanding of consumer engagement strategies and shopper marketing principles.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for innovative brand experiences.
• Strong communication, presentation, and interpersonal skills.
• Knowledge of the retail landscape and consumer trends in Tangerang and Banten.

Responsibilities

• Develop and implement strategic brand activation plans aligned with overall marketing objectives.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale initiatives.
• Plan and oversee brand events, sponsorships, and experiential marketing activities.
• Collaborate with digital marketing teams to integrate online and offline activation efforts.
• Work with creative agencies to develop engaging campaign materials and collateral.
• Track and analyze the effectiveness of activation programs, reporting on key metrics and ROI.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Manage budgets allocated for brand activation activities efficiently.
• Liaise with sales teams to ensure seamless execution at the retail level within Banten.

Skills

Brand activation

Campaign planning

Project management

Communication skills

Creative thinking

Market knowledge

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Office Suite

Project management software

Job description

About the Role Our client, a leading name in the fast-moving consumer goods (FMCG) sector, is seeking a Brand Activation Manager to join their team in Tangerang, Banten, ID. This role is pivotal in bringing brands to life at the consumer touchpoint, designing and executing impactful campaigns that drive engagement, trial, and purchase. You will work closely with marketing, sales, and trade marketing teams to develop activation strategies across channels, including in-store promotions, events, digital activations, and sponsorships. Key Responsibilities

• Develop and implement strategic brand activation plans aligned with overall marketing objectives.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale initiatives.
• Plan and oversee brand events, sponsorships, and experiential marketing activities.
• Collaborate with digital marketing teams to integrate online and offline activation efforts.
• Work with creative agencies to develop engaging campaign materials and collateral.
• Track and analyze the effectiveness of activation programs, reporting on key metrics and ROI.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Manage budgets allocated for brand activation activities efficiently.
• Liaise with sales teams to ensure seamless execution at the retail level within Banten.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand activation, brand management, or event marketing, preferably in FMCG.
• Proven track record of successfully developing and executing impactful marketing campaigns.
• Strong understanding of consumer engagement strategies and shopper marketing principles.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for innovative brand experiences.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in MS Office Suite; experience with project management software is a plus.
• Knowledge of the retail landscape and consumer trends in Tangerang and Banten.

Benefits Our client offers a competitive salary, performance incentives, and a comprehensive benefits package including health insurance and retirement plans. Employees are provided with opportunities for professional growth and career advancement within a leading FMCG organization. This role offers a dynamic, in-office work environment in Tangerang, fostering collaboration and hands-on execution. We value creativity and provide the resources to bring exciting brand activations to life. Join our marketing team and help build stronger connections between our consumers and our brands in the vibrant Indonesian market.