Brand Activation Lead: In-Store Events & Campaigns

PT Duta Abadi Primantara; Jakarta Selatan; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PT Duta Abadi Primantara is seeking a Brand Marketing professional to plan, execute, and monitor top-brand activations. You will oversee promotions and multi-channel campaigns, conducting market research to inform brand development and growth.

The role requires collaboration with internal teams and external vendors, ensuring campaigns align with company standards. Travel and occasional weekend work may be required.

Qualifications

• Degree in Marketing, Management, or Communications or related field.
• 2–3 years of experience in Brand Marketing or Activation.
• Experience with events, in-store activations, and campaigns.

Responsibilities

• Plan, execute, and monitor TOB activations to strengthen brand identity.
• Manage promotional activities and brand campaigns across channels.
• Conduct market, competitor and consumer research for insights.
• Monitor effectiveness of programs and identify improvements.
• Coordinate with internal teams, agencies, and vendors for activation success.
• Ensure activities comply with policies and standards.
• Willing to travel and work weekends/public holidays when required.

Skills

Brand activation

Event management

Vendor coordination

Cross-functional teamwork

Market research

Education

Diploma or Bachelor's in Marketing/Management/Communications

Tools

Microsoft Office

Job description

PT Duta Abadi Primantara is seeking a Brand Marketing professional to plan, execute, and monitor top-brand activations. You will oversee promotions and multi-channel campaigns, conducting market research to inform brand development and growth.

The role requires collaboration with internal teams and external vendors, ensuring campaigns align with company standards. Travel and occasional weekend work may be required.