Brand Activation Lead - Experiential Marketing & Events

Sun Life Financial; Jakarta Pusat; On-site; IDR 360,000,000 - 480,000,000; Full time

Job summary

Sun Life Indonesia seeks a Brand Activation Specialist to develop and execute activation strategies through events, sponsorships and experiential campaigns.

You will coordinate end-to-end planning, manage agencies and budgets, create visual content, and ensure compliant, engaging customer experiences. Travel up to 20% and collaborate with regional teams to deliver measurable brand experiences.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum three years of brand activation/experiential marketing experience.
• Experience managing events, sponsorships and budgets.
• Willingness to travel 10–20% of time.

Responsibilities

• Plan and execute end-to-end brand activations (corporate events, sponsorships, exhibitions, experiential campaigns).
• Develop timelines, work plans, checklists and operational requirements.
• Create and adapt visual designs, motion graphics and video content.
• Prepare briefs, review concepts and coordinate with agencies and vendors.
• Monitor production quality and budget, ensure brand compliance and safety procedures.
• Oversee venue readiness, schedules, manpower and on-site execution.
• Track attendance, leads and engagement, report results and insights.

Skills

Brand activation

Experiential marketing

Event planning

Sponsorships

Integrated campaigns

Creative concepts

Video editing

Project management

Budget management

Vendor management

Communication

Business English

Education

Bachelor’s degree in Marketing/Communications/Business/Design

Tools

Design software

Video editing tools

Job description

Sun Life Indonesia seeks a Brand Activation Specialist to develop and execute activation strategies through events, sponsorships and experiential campaigns.

You will coordinate end-to-end planning, manage agencies and budgets, create visual content, and ensure compliant, engaging customer experiences. Travel up to 20% and collaborate with regional teams to deliver measurable brand experiences.