Experiential Brand Activation Lead

Sun Life Financial; Indonesia; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Sun Life Indonesia is seeking a Brand Activation Specialist to lead end-to-end brand activations, experiential marketing campaigns, and sponsorships across Indonesia. The role requires crafting engaging customer experiences, managing budgets, timelines and cross-functional teams.

You will create concepts and materials (visual design, motion graphics, video content) while ensuring brand guidelines and compliance. Travel 10–20% of time and collaborate with regional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management, Design or related field.
• Minimum three years of experience in brand activation, experiential marketing, event management, sponsorship, integrated marketing, design or agency account management.
• Willingness to travel 10–20% of working time, depending on activation calendar.

Responsibilities

• Plan and execute end-to-end brand activations, including corporate events, customer engagement programs, exhibitions, sponsorships and experiential campaigns.
• Develop activation concepts and customer journeys, including booth experiences, engagement mechanics, merchandise and branded materials.
• Coordinate project requirements, approvals and dependencies with internal stakeholders and external vendors.
• Manage creative agencies, production houses, venues and other external vendors.
• Prepare post-event reports with results, insights and recommendations.

Skills

Brand activation

Event planning

Vendor management

Budget management

Project management

Visual design

Motion graphics

Video content

Bahasa Indonesia & Business English

Education

Bachelor's degree in Marketing/Communications/Business/Event Management/Design

Tools

Adobe Creative Suite

Video editing tools

Job description

Sun Life Indonesia is seeking a Brand Activation Specialist to lead end-to-end brand activations, experiential marketing campaigns, and sponsorships across Indonesia. The role requires crafting engaging customer experiences, managing budgets, timelines and cross-functional teams.

You will create concepts and materials (visual design, motion graphics, video content) while ensuring brand guidelines and compliance. Travel 10–20% of time and collaborate with regional teams.