Brand Activation Specialist

Sun Life Financial; Indonesia; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Sun Life Indonesia is seeking a Brand Activation Specialist to lead end-to-end brand activations, experiential marketing campaigns, and sponsorships across Indonesia. The role requires crafting engaging customer experiences, managing budgets, timelines and cross-functional teams.

You will create concepts and materials (visual design, motion graphics, video content) while ensuring brand guidelines and compliance. Travel 10–20% of time and collaborate with regional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management, Design or related field.
• Minimum three years of experience in brand activation, experiential marketing, event management, sponsorship, integrated marketing, design or agency account management.
• Willingness to travel 10–20% of working time, depending on activation calendar.

Responsibilities

• Plan and execute end-to-end brand activations, including corporate events, customer engagement programs, exhibitions, sponsorships and experiential campaigns.
• Develop activation concepts and customer journeys, including booth experiences, engagement mechanics, merchandise and branded materials.
• Coordinate project requirements, approvals and dependencies with internal stakeholders and external vendors.
• Manage creative agencies, production houses, venues and other external vendors.
• Prepare post-event reports with results, insights and recommendations.

Skills

Brand activation

Event planning

Vendor management

Budget management

Project management

Visual design

Motion graphics

Video content

Bahasa Indonesia & Business English

Education

Bachelor's degree in Marketing/Communications/Business/Event Management/Design

Tools

Adobe Creative Suite

Video editing tools

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Job description / Description du poste The Brand Activation Specialist supports the development and execution of Sun Life Indonesia’s brand activation strategy through impactful events, sponsorships, experiential campaigns, customer engagement programs and creative projects. The role coordinates end-to-end activation planning, creative production, agency and vendor management, budget administration, on-site execution and post-event evaluation to deliver consistent, relevant and measurable brand experiences.

Preferred skills / Compétences particulières

• Strong knowledge of brand activation, experiential marketing, event planning, sponsorships and integrated campaign execution.
• Ability to develop creative concepts and translate brand strategy into engaging customer experiences, visual designs, motion graphics and video content.
• Proficiency in relevant visual design and video-editing tools.
• Strong project-management skills, including the ability to manage timelines, work plans, checklists, risks and multiple deadlines.
• Experience preparing creative briefs, reviewing concepts and providing constructive feedback to agencies, production houses and design vendors.
• Strong agency and vendor-management skills, including proposal and quotation review, production monitoring and quality control.
• Strong spreadsheet skills for cost estimates, budget tracking, purchase orders, invoice validation and reconciliation.
• Good understanding of composition, typography, colour, visual storytelling and customer experience.
• Strong communication and presentation skills in Bahasa Indonesia and business English.
• Good awareness of brand guidelines, regulatory requirements, approval processes and event-safety procedures.

Qualifications / Compétences

• Bachelor’s degree in Marketing, Communications, Business, Event Management, Design or a related field.
• Minimum three years of relevant experience in brand activation, experiential marketing, event management, sponsorship, integrated marketing, design or agency account management.
• Experience in a corporate, agency or financial-services environment is preferred.
• Hands-on experience managing vendors, budgets and on-site event execution.
• Demonstrated practical experience creating and adapting visual designs, motion graphics and video content using design and video-editing tools.
• Ability to manage varied, time-sensitive and interdependent projects while balancing customer experience, brand, cost, timing and compliance requirements.
• Willingness to travel approximately 10 to 20 percent of working time, depending on the annual activation calendar and event locations.

Responsibilities / Responsabilités

• Plan and execute end-to-end brand activations, including corporate events, customer engagement programs, exhibitions, sponsorships, community initiatives and experiential campaigns.
• Develop project timelines, work plans, execution requirements and operational checklists.
• Create and adapt visual designs, motion graphics and video content using relevant design and video-editing tools.
• Prepare creative and production briefs, review concepts and quotations, coordinate deliverables and monitor production quality.
• Develop activation concepts and customer journeys, including booth experiences, engagement mechanics, merchandise, branded materials and supporting communications.
• Coordinate project requirements, approvals and dependencies with internal stakeholders, distribution channels, business teams and regional counterparts.
• Manage creative agencies, production houses, event organizers, venues, merchandise suppliers and other external vendors.
• Support budget administration by preparing cost estimates, processing purchasing documents, validating invoices, tracking spending and reconciling vendor records.
• Oversee venue readiness, schedules, manpower coordination, risk preparedness, brand compliance and on-site implementation.
• Monitor attendance, leads, engagement, brand exposure and stakeholder feedback, where applicable.
• Prepare post-event reports with results, insights and recommendations to improve future activations.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Job Category: Marketing

Posting End Date: 29/11/2026

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers