Brand Activation & Partnerships Lead

Kay Collection; Jakarta Utara; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Kay Collection in Indonesia seeks a brand events & activations specialist to plan, coordinate, and execute events from concept to execution. You will manage sponsorships and develop partnerships with brands, communities, influencers, creators, and media partners, building a vibrant brand community through activations and events.

This on-site role requires strong networking, negotiation, and project management skills to deliver successful experiences.

Qualifications

• Minimum 2–3 years of experience in Event, Community, Partnership, Sponsorship, Brand Activation, PR, or related roles.
• Experience in planning and executing events/brand activations from start to finish.
• Strong communication, networking, and negotiation skills.

Responsibilities

• Plan, coordinate, and execute brand events & activations from concept to execution
• Handle sponsorship opportunities, including identifying potential sponsors, preparing proposals, pitching, negotiation, and maintaining relationships
• Develop and manage brand partnerships/collaborations with relevant brands, communities, MUA, KOL, creators, media, and other potential partners
• Build and maintain an active brand community through events, activities, and engagement programs
• Research and identify relevant event, community, and collaboration opportunities that align with the brand
• Create event proposals, partnership decks, sponsorship packages, timelines, budgets, and post-event reports
• Coordinate with internal teams and external vendors/partners to ensure smooth event execution
• Manage event logistics, including rundown, guest list, venue, talent, vendors, merchandise/goodie bags, and other event needs
• Develop creative activation ideas that can generate brand awareness, engagement, and community interaction
• Maintain good relationships with partners and explore opportunities for long-term collaboration

Skills

Event planning

Sponsorship

Brand activation

Partnership development

Negotiation

Project management

Stakeholder management

Job description

Kay Collection in Indonesia seeks a brand events & activations specialist to plan, coordinate, and execute events from concept to execution. You will manage sponsorships and develop partnerships with brands, communities, influencers, creators, and media partners, building a vibrant brand community through activations and events.

This on-site role requires strong networking, negotiation, and project management skills to deliver successful experiences.