Brand Activation Lead: BTL & Events

Arya Noble; Jakarta Pusat; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

Arya Noble is seeking a proactive BTL marketing professional in Jakarta to transform approved briefs into executable activation plans. You will collaborate with Product Executives and vendors to prepare venues, materials, and timelines for impactful activations.

The role emphasizes strong coordination, project management, and attention to detail, with 1–2 years of experience in BTL marketing or brand activation. Beauty industry exposure is a plus and travel may be required.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, Event Management, or related field.
• 1–2 years of experience in BTL marketing, event management, brand activation, or marketing communications.
• Experience in the beauty industry is an advantage.
• Knowledge of event and activation management, project management, customer experience, and visual merchandising.
• Strong coordination, organizational, and communication skills.
• Detail-oriented, proactive, and able to manage multiple activities and timelines simultaneously.

Responsibilities

• Translate approved marketing briefs into actionable BTL activation plans, including technical requirements, execution timelines, resource allocation, and supporting materials.
• Identify operational requirements, implementation constraints, and potential risks to ensure activation plans are feasible and aligned with approved concepts.
• Consolidate POSM, activation material, vendor, and logistical requirements based on planned activities and input from Product Executives and relevant stakeholders.
• Coordinate the preparation and execution of BTL activation programs, including venue, booth, equipment, manpower, event rundown, logistics, and supporting materials.
• Coordinate with agencies, vendors, and internal stakeholders to ensure the timely delivery of activation requirements, production deliverables, and implementation activities.
• Manage POSM, activation materials, and promotional assets, including artwork adaptation, production follow-up, quality and quantity checks, distribution, inventory tracking, utilization, and return.
• Monitor activation execution, timelines, deliverables, and quality against approved plans, maintain implementation trackers, and coordinate the resolution of operational issues with relevant stakeholders.
• Consolidate activation data, implementation documentation, and completion reports, including execution results, lessons learned, and improvement opportunities, to support campaign evaluation and future planning.

Skills

Coordination

Organizational skills

Communication skills

Event management

Project management

Customer experience

Visual merchandising

Attention to detail

Education

Bachelor's degree in Marketing

Job description

Arya Noble is seeking a proactive BTL marketing professional in Jakarta to transform approved briefs into executable activation plans. You will collaborate with Product Executives and vendors to prepare venues, materials, and timelines for impactful activations.

The role emphasizes strong coordination, project management, and attention to detail, with 1–2 years of experience in BTL marketing or brand activation. Beauty industry exposure is a plus and travel may be required.