About the role
We are seeking an experienced and dynamic Branch Manager to lead our operations at our Cikarang Pusat location in West Java. This is a full-time position that offers a strategic leadership opportunity within PT Ciptaretail and consumer products division. As Branch Manager, you will be responsible for overseeing all aspects of store operations, driving sales performance, and ensuring exceptional customer experiences. This role is critical to our business success and offers the opportunity to make a meaningful impact on our retail operations in the region.
Key responsibilities
- Coordinate, lead, supervise, and evaluate all branch office operations, including sales and marketing, logistics, finance, facilities, and human resources.
- Develop the assigned territory or market by increasing sales, expanding the distribution network, and achieving sales targets across General Trade (GT), Modern Trade (MT), and B2C channels (Food Service/HORECA).
- Ensure and evaluate the performance of the branches and distribution operations under the role's supervision in marketing the company's products or services. Build strong relationships, provide support, and monitor performance to ensure the achievement of company targets.
- Design new product market-entry strategies, pricing policies, and sales promotion programs, while developing long-term strategic partnerships with other principals.
- Analyze sales data to understand market trends, prepare forecasts, evaluate product performance, and identify market opportunities.
- Prepare periodic sales performance reports and provide recommendations for improvement.
- Act as the liaison between branch offices and the head office, coordinating the implementation of company policies, communicating field updates, and supporting established business strategies.
- Oversee compliance across all operational functions with applicable food safety standards and regulations.
- Lead, coach, and improve the performance of a 15–20-member team to achieve national sales efficiency and effectiveness targets
What we’re looking for
- Bachelor's degree (S1) in Business Management, Marketing, or another relevant field.
- At least 5 years of experience in the FMCG, F&B, or Food Service industry, including at least 3 years in a managerial or business unit head position.
- Strong experience managing comprehensive distribution networks, covering B2C retail channels (MT and GT) as well as B2B commercial contracts.
- Strong financial analysis skills and a sound understanding of profit and loss (P&L), advanced negotiation skills for B2B contracts, and a results-oriented mindset.
- In-depth understanding of the implementation of food safety management systems and industry standards or regulations, such as FSSC, ISO, and Halal certification, is required.
- Proficiency in Microsoft Office, particularly Excel for data processing, is required. Experience with ERP systems such as MS Dynamics, SAP, or Odoo is an advantage.
- A proven track record of leading and managing cross-functional teams of 15–20 members.
What we offer
- Basic salary and position allowance
- Company operational vehicle / transportation allowance
- Health insurance
- Annual performance bonus based on business (P&L) target achievement