BNPL Growth Product Manager - Acquisition (Indonesia)

Traveloka; Tangerang; On-site; IDR 420,000,000 - 800,000,000; Full time

Job summary

Traveloka is seeking a seasoned Product Manager to grow PayLater adoption in Indonesia. You will own the acquisition experience from discovery through activation, using customer insights and funnel data to drive sustainable growth within risk and compliance guardrails.

Work with Design, Research, Engineering, Marketing, and Data to optimize the PayLater journey across Traveloka surfaces and booking flows, measuring success with clear metrics and rapid experimentation.

Qualifications

• 6+ years of product management experience, including 3+ years in fintech/paylater/consumer lending/payments.
• Experience owning a customer acquisition, onboarding, application, activation, or conversion funnel.
• Strong analytical skills to define metrics and interpret funnel performance.
• Experience working with Engineering, Design, Data, and cross-functional business units.
• Familiarity with Agile product development practices.

Responsibilities

• Own the BNPL acquisition strategy and roadmap, aligned with PayLater and Traveloka business priorities.
• Improve the acquisition funnel across relevant customer journeys, including PayLater discovery, eligibility communication, application, approval, activation, and first transaction.
• Identify opportunities to reach and convert eligible customers through Traveloka product surfaces, campaigns, and relevant booking journeys.
• Partner with Design and Research to create clear, trustworthy experiences that help customers understand PayLater’s value, eligibility, terms, and next steps.
• Work with Engineering to define requirements and deliver reliable, scalable acquisition experiences across app and platform touchpoints.
• Partner with Marketing, Credit Risk, Data, Operations, Legal, and Compliance to align growth plans with approval quality, portfolio performance, operational readiness, and applicable regulations.
• Define success metrics and guardrails for acquisition initiatives, and use experiments and performance analysis to guide prioritization and iteration.
• Monitor funnel performance, diagnose drop-offs and customer friction, and translate findings into product improvements.
• Conduct customer, market, and competitor research to identify relevant opportunities in Indonesia’s digital lending and travel commerce context.
• Communicate product decisions, trade-offs, progress, and results clearly to stakeholders.

Skills

Product management

Data analysis

Cross-functional collaboration

Agile methodologies

Education

Bachelor's degree or equivalent practical experience

Job description

Traveloka is seeking a seasoned Product Manager to grow PayLater adoption in Indonesia. You will own the acquisition experience from discovery through activation, using customer insights and funnel data to drive sustainable growth within risk and compliance guardrails.

Work with Design, Research, Engineering, Marketing, and Data to optimize the PayLater journey across Traveloka surfaces and booking flows, measuring success with clear metrics and rapid experimentation.