B2B Outbound Lead Generation Specialist

Let's Nara; Jakarta Pusat; Remote; IDR 66,011,000 - 79,069,000; Full time

Benefits offered by this job

Internet Allowance

BPJS Kesehatan & Ketenagakerjaan

Job summary

Let's Nara, a B2B marketing agency in Indonesia, is seeking a hands-on Outbound Lead Generation Specialist. You will build and run outbound systems for multiple client ICPs, research named decision makers, and run multi-touch outreach across email, LinkedIn, and phone.

You will maintain lists, ensure deliverability, and hand off qualified leads to client sales teams. The role is remote from Indonesia with Jakarta business hours, full-time, 40 hours/week, starting salary Rp 6,500,000 per month,

Qualifications

• 2+ years of hands-on experience in outbound prospecting, SDR/BDR, or B2B lead generation.
• Strong written Bahasa Indonesia and English.
• Experience running multi-channel outreach (email, LinkedIn, phone).
• Comfortable with research tools and outreach infrastructure tools.

Responsibilities

• Build and run outbound systems for multiple B2B clients, each with its own ICP.
• Research and verify named decision makers; use LinkedIn and data providers.
• Maintain and refresh target lists weekly.
• Execute personalized multi-touch outreach across email, LinkedIn, and phone.
• Manage sending infrastructure and inbox health for deliverability.

Skills

Outbound prospecting

Multi-channel outreach

Lead qualification

CRM/logging

AI-assisted research

LinkedIn research

Email outreach

Phone outreach

English proficiency

Bahasa Indonesia proficiency

Tools

LinkedIn Sales Navigator

InstalIY (Instantly)

Smartlead

Apollo

Job description

Let's Nara is a B2B marketing agency helping businesses in technology, industrial manufacturing, and construction reach the right audiences and drive sustainable growth. We combine strategic thinking, data-driven insights, and effective marketing execution to help our clients strengthen their market presence and generate meaningful business opportunities.

We're always looking for curious, proactive, and talented people who want to make an impact, solve challenging problems, and grow with us.

Job Description

We're looking for a hands-on Outbound Lead Generation Specialist to build and run outbound systems for multiple B2B clients at once, each with its own ideal customer profile and its own bar for what counts as a qualified lead. For one client, a qualified lead might be a verified decision maker with a clear pain point and the right company profile. For another, it might mean a slightly deeper conversation before it's handed off. Either way, the job is the same: find the right people, reach them with something relevant, and deliver only leads that are real. You're not closing deals. Your job ends the moment a lead is delivered and accepted; the client's sales team takes it from there.

Build and maintain target account and contact lists against each client's ICP (industry/vertical, company size or relevant firmographic signals, and specific qualifying criteria defined per client).

Research and verify named decision makers (not generic inboxes) using LinkedIn, business directories, and data providers, confirming the right title and authority for each account.

Keep lists current: refresh weekly as replies come in, accounts get disqualified, or new signals emerge.

Use AI to speed up account and contact research at scale (parsing lists, drafting first-pass firmographic filters), but verify every contact yourself before it goes into an outreach sequence. A wrong or unreachable contact wastes the whole sequence.

Run personalized, multi-touch outreach sequences across email, LinkedIn, and phone that read like a genuine, low-pressure note from someone who did the research, not a hard sell. This is the core skill of the job: people reply to outreach that feels human and respects their time, not to anything that feels like a pitch.

Manage sending infrastructure and inbox health (warmup, deliverability, domain reputation) so outreach actually lands.

Monitor and route replies daily across all channels, not in a weekly batch, and handle any back-and-forth with the same tone: curious and helpful, never pushy.

Qualification & handoff

Qualify every reply against each client's defined lead standard (e.g. verified company, named decision maker with contact details, confirmed role/authority, a specific pain point, and any client-specific criteria such as a minimum company size or deeper discovery conversation).

Log every qualified lead into the shared tracker and the client's CRM (e.g. Salesforce, HubSpot) with all required fields filled in, in real time, not batched at month's end.

Know the difference between a lead and a sale: your job is to hand off a qualified, real opportunity, not to negotiate or close it.

Track and report leads delivered against each client's monthly target, response rates, and qualification rates.

Flag underperforming segments, messaging, or infrastructure issues early, and propose adjustments rather than waiting to be asked.

Work with the account lead to stay aligned on each client's evolving ICP, lead definition, and goals.

What We're Looking For

2+ years of hands-on experience in outbound prospecting, SDR/BDR work, or B2B lead generation.

Genuinely strong communication skills, written and verbal: you can open a conversation with a stranger and make it feel natural and worth their time, not like a cold pitch. This matters more than any tool or script.

Proven experience running multi-channel outreach (email, LinkedIn, phone) and managing reply volume without letting things fall through the cracks.

Comfortable with research tools (LinkedIn Sales Navigator, data providers) and outreach/email infrastructure tools (e.g. Instantly, Smartlead, Apollo, or similar).

Strong attention to detail: able to apply a defined qualification standard consistently, even under volume pressure.

Comfortable managing multiple client accounts at once, each with a different ICP, lead definition, and tone.

Comfortable using AI tools (e.g. ChatGPT, Claude) to speed up research, drafting, and reporting, as a starting point you then shape yourself, not a replacement for your own judgment, voice, or verification.

Have a laptop/computer and stable internet connection that can reliably support your day-to-day work.

Strong written Bahasa Indonesia and English.

Nice to have

Experience generating leads for Tech, Manufacturing, or Construction B2B companies.

Experience with technical or IT-adjacent products (device management, security, SaaS) and speaking credibly to IT, operations, or procurement buyers.

Cold outreach copywriting experience.

Experience working agency-side across multiple concurrent client accounts.

Full-time position, Monday–Friday, 40 hours/week, remote, with regular check-ins during Jakarta business hours.

Starting salary: Rp 6,500,000/month, based on experience, plus standard employment benefits (Internet Allowance, BPJS Kesehatan & Ketenagakerjaan, etc.).

Salary and role scope to be reviewed upon confirmation after probation.