B2B Marketing Activation Lead

McEasy Inc.; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

McEasy Inc. in Jakarta is seeking a Marketing Activation Manager to lead offline and B2B marketing activations, exhibitions, roadshows, and co-collaboration campaigns, focused on lead generation and brand visibility.

The role requires 5+ years in marketing activation with B2B exposure, ownership from concept to post-event reporting, strong project management and budget control, and the ability to present to C-level stakeholders, onsite during events.

Qualifications

• Bachelor's degree in any discipline.
• 5+ years of experience in marketing activation / event marketing, with B2B exposure.
• Hands-on ownership of B2B activations end to end — concept, budget, execution, and post-event reporting.

Responsibilities

• Strategize, plan, and execute offline and B2B marketing activations — exhibitions, community events, roadshows, and KOL campaigns.
• Lead concepting and project management for all B2B events (webinars, collaborations, product launches).
• Leverage vendor networks, communities, and media to execute and amplify PR coverage.
• Build relationships with partners, associations, and KOLs to open new channels.
• Own activation budgets, contracts, and post-campaign ROI reporting to C-level.
• Build and nurture a customer community program (meet-ups, user groups, webinars).
• Partner with Sales on customer-facing events and ensure leads feed the funnel.

Skills

Project management

Negotiation

Budget control

Sponsorships

C-level communication

Education

Bachelor's degree

Job description

McEasy Inc. in Jakarta is seeking a Marketing Activation Manager to lead offline and B2B marketing activations, exhibitions, roadshows, and co-collaboration campaigns, focused on lead generation and brand visibility.

The role requires 5+ years in marketing activation with B2B exposure, ownership from concept to post-event reporting, strong project management and budget control, and the ability to present to C-level stakeholders, onsite during events.