Marketing Activation Manager

McEasy Inc.; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

McEasy Inc. in Jakarta is seeking a Marketing Activation Manager to lead offline and B2B marketing activations, exhibitions, roadshows, and co-collaboration campaigns, focused on lead generation and brand visibility.

The role requires 5+ years in marketing activation with B2B exposure, ownership from concept to post-event reporting, strong project management and budget control, and the ability to present to C-level stakeholders, onsite during events.

Qualifications

• Bachelor's degree in any discipline.
• 5+ years of experience in marketing activation / event marketing, with B2B exposure.
• Hands-on ownership of B2B activations end to end — concept, budget, execution, and post-event reporting.

Responsibilities

• Strategize, plan, and execute offline and B2B marketing activations — exhibitions, community events, roadshows, and KOL campaigns.
• Lead concepting and project management for all B2B events (webinars, collaborations, product launches).
• Leverage vendor networks, communities, and media to execute and amplify PR coverage.
• Build relationships with partners, associations, and KOLs to open new channels.
• Own activation budgets, contracts, and post-campaign ROI reporting to C-level.
• Build and nurture a customer community program (meet-ups, user groups, webinars).
• Partner with Sales on customer-facing events and ensure leads feed the funnel.

Skills

Project management

Negotiation

Budget control

Sponsorships

C-level communication

Education

Bachelor's degree

Job description

McEasy, a transportation management solution to simplify complex logistics operations is looking for a Marketing Activation Manager to join our ever-growing team.

If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.

What will you do?

• Strategize, plan, and execute offline and B2B marketing activations — exhibitions, community events, roadshows, and KOL campaigns — focused on lead generation and brand visibility.
• Act as lead conceptor and project manager for all B2B events (webinars, joint collaborations, product launches), turning original ideas into high-converting experiences.
• Leverage your network of vendors (EOs, venues, production, AV), communities, and media to execute efficiently and amplify PR coverage.
• Build and manage relationships with co-collaboration partners, industry associations, communities, and KOLs/influencers to open new acquisition channels.
• Own activation budgets, vendor contracts, and post-campaign performance — reporting progress and ROI directly to C-level.
• Build and nurture a customer community program (meet-ups, user groups, webinars) that drives retention and referrals.
• Partner with Sales/Commercial on customer-facing events and ensure every lead is handed into the sales funnel cleanly.

Qualifications

• Bachelor's degree in any discipline.
• 5+ years of experience in marketing activation / event marketing, with B2B exposure.
• Proven, hands‑on ownership of B2B activations end to end — concept, budget, execution, and post-event reporting — with a track record of acquiring leads through offline channels.
• Strong project management, negotiation, and budget control; experience securing sponsorships.
• Comfortable pitching, reporting, and presenting directly to C-level stakeholders.
• Based in Jakarta and willing to work onsite, with flexibility during event periods.
• An Event Organizer (EO) style background — hands‑on, execution‑driven, comfortable running an event from run‑down to teardown.
• A reliable network of event freelancers (crew, MC, production, design) you can mobilize quickly.
• Experience in B2B SaaS/tech, logistics & transportation, fleet, manufacturing, or a B2B agency/EO serving corporate clients.
• Experience running exhibitions, community‑led growth, KOL partnerships, and webinars.